buttom
2 mins

Why Is Content So Hard to Measure?

A couple of months ago we conducted a survey of marketers to understand more about their needs and strategies. A whopping 79% of the hundreds we surveyed said that they thought that it was hard to truly measure the impact of content. 79%. So we know it’s hard (heck, that’s why our product exists), but how ...

2 mins

Why Google Chose to Shoot Itself in the Foot

Have you noticed a change in your online browsing experience in the last week or so? If you’re using Google Chrome, that could be your user experience improving by a mile. Last week, Google released an ad blocker native to Chrome. Considering that ad revenue is almost 90% of Google’s revenue, this move may seem ...

3 mins

In Defense of Personality

In another lifetime, my manager told me to delete a joke from a piece because business people “don’t believe in comedy.” Nevermind that we live in a world with two whole continents worth of “The Office,” or that I didn’t even think I was being funny. The stony-faced bosses shaved that piece of writing down ...

4 mins

4 Tips to Avoid Format Fatigue

Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market – oh, wait Hurry up, you’re ...

Older posts