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3 mins

In Defense of Personality

In another lifetime, my manager told me to delete a joke from a piece because business people “don’t believe in comedy.” Nevermind that we live in a world with two whole continents worth of “The Office,” or that I didn’t even think I was being funny. The stony-faced bosses shaved that piece of writing down ...

4 mins

4 Tips to Avoid Format Fatigue

Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market – oh, wait Hurry up, you’re ...

4 mins

Double Down on Content or Be Left Behind

I’ve been a rabid consumer of content since the day I was born, and so has most of mankind for the better part of a century. For Baby Boomers, Gen-Xers, Millennials, and every other age group with whatever buzzword or label they have – our eyes have been glued to some screen or another our ...

3 mins

4 Call-to-Action Mistakes You Should Avoid

Content marketers can often have a love/hate relationship with calls to action. There’s always the fear that a call-to-action can come across as too sales-y or aggressive, and placement and design can be a head-scratcher. If you decide to add a CTA to your article body, here are a few mistakes to avoid. 1) Not ...

9 mins

Asymmetric Content Marketing – How Content Marketing Analytics Can Help You Outperform Stronger Opponents

How can content marketing analytics help uncover hidden opportunities in your data? Opportunities that can give you the edge you need to overcome powerful competitors? We will look at how the right marketing attribution metrics can help predict future outcomes. But most importantly, we’ll try to show, how small and lean operations can do content marketing ...

6 mins

Why Data Visualization Is Key in Content Marketing Analytics

In this post I’d like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. ...

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