Have you heard of the term “adlergic”? If you haven’t yet, rest assured you most likely will soon. It is a word that is becoming increasingly popular to describe the fact that with the rise of noise and disruption caused by pop-up ads, there is also an increase in our banner blindness. In other words: we are tuning out what is unimportant to us, namely ads.
In this day and age, we are all heavily immersed in the online world and everything it has to offer. However, the internet and consequent marketing practices are evolving every day and a new age of marketing is upon us. We, as marketers, must make sure we are able to keep up with the changing times.
The way to do this is through a content first approach to marketing in context. In our new whitepaper, we lay down strategies for this new age of marketing, as a way to help you understand how to stand out from the crowd. We highlight four key questions you should answer when it comes to measuring and creating your content:
Who is your audience?
What content are they consuming?
When on their journey are they consuming it?
Where did the content get discovered?
Download our white paper today to learn more!