Many successful B2B companies are embracing the idea of working smarter, not harder. It's become clear that there must be a better solution than casting a wide net with your marketing efforts to herd leads into your funnel and hoping that one or two will emerge as customers at the other end. Now, sellers are adopting Account-Based Marketing (ABM) as their strategy of choice. Seven out of ten marketers use ABM, and 87% say that it outperforms their other marketing...
In this edition of The Journey, we decided to take a closer look at the levels of interaction a typical B2B buyer has on your website. More specifically, how many touchpoints on average does it require to convert visitors into Sales Qualified Leads (SQL) or any other bottom of funnel goal. See our analysis below to uncover how many pageviews, reads and sessions do these journeys usually require. But before we dive in, why is it even a question we...
We're proud to present you with the first ever edition of the “The Journey – Customer Journey Insights & Trends” blog post series. This initiative will educate, share industry insights, best practices and provide you with the must-read knowledge to enable a simple yet impactful journey orchestration on your website. Over the past 2 years, with Covid playing a key role – Digital transformation has accelerated dramatically how B2B’s are selling and buying technology online. Trendemon has a unique advantage...
By 2025, 60% of B2B companies will have fully adopted a data-driven approach to sales. But even among sellers that have already made this transition, data is not always being used to its full potential. While nearly nine out of ten B2B companies say that data quality is an important factor in their sales and marketing decisions, only 38% are leading with account-based marketing campaigns that rely on high-quality data and effective personalization. To succeed in the modern B2B marketplace,...
There's no question that Account-Based Marketing has brought together sales and marketing programs. Account-Based Marketing (ABM) offers the personalization your customers need. Last week, we spoke with CATO Networks, a cloud-based security and network program, about their growth with ABM. Founded about five years ago, CATO has already acquired over 800 enterprise customers in 100 countries and has over 200,000 mobile users. Marketers Can’t Control the World. Unfortunately. Different people consume content in different ways. After tracking customer journeys for...
Marketing is like a transportation system. Sometimes, you need a bullet train from the hinterlands to bring in the sightseers from far and wide. Other times you need a taxi driver who knows the best routes and can take your leads exactly where they need to go. If traditional marketing campaigns designed to attract ideal customers are your high-speed rail system, what's the equivalent of the expert, street-savvy driver? For many businesses, the answer is account-based marketing. The idea behind...
Who's the most interesting person in the room? It's only human nature to suspect, deep down, that maybe it's us. People love to feel like kind of a big deal. That's why, for all the talk about nosy algorithms following us around the internet, personalization marketing works. Advances in technology and data analytics have allowed for tremendous growth and evolution in personalization marketing. It's also proven to engage buyers and provide a solid ROI. For example, Exceed.ai has found that...
For most B2B companies, effectively reinventing the wheel to execute a new, more engaging marketing plan can be a real challenge. When engagement is low, it can create tension between the sales and marketing teams – and leave talented B2B marketers wondering what went wrong. Today, 9 out of 10 B2B marketers consider ABM (Account Based Marketing) to be an effective solution to this problem. An effective ABM strategy integrates analytics and key marketing insights to help you understand where...
Realizing we don't always have the time to watch every webinar we want (as well as the onset of webinar fatigue), we thought it could be helpful to put together a deck with the key findings, benchmarks, stats and methodologies we've had our guest speakers on our webinars share. Enjoy! https://www.slideshare.net/AvishaiSharon/tldw-key-slides-stats-and-takeaways-from-our-202021-personalization-webinars
I had the pleasure of chatting with Marko Velimirović to discuss Trendemon's journey, our mission and what sets us apart in the marketing & sales technology space. Some key takeways: What Problem do we solve? The problem that we are helping our customers solve is how to understand if a user that is coming to their website is a relevant potential buyer. We help them understand what they are doing on their website, what’s the content they are engaging with,...
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