How CheckPoint Doubled Conversion Rates of ICP Visitors From 6sense Using Trendemon

"Trendemon is a great web-personalization tool, it really gave us the uplift we were looking for. Since we started using Trendemon, we saw an increase in all the important metrics."
Hillel Zvi
Demand Gen Lead @ CheckPoint

CheckPoint is a global cybersecurity company with more than 100,000 customers, providing solutions to governments and corporate enterprises.

Teamwork Makes The Dream Work

CheckPoint needs to be efficient to stay competitive, which is accomplished by getting buyer intent signals from 6sense and bringing them to their website.

6Sense helped CheckPoint skyrocket the number of intentful visitors, yet there was another issue – the drop off before conversion. Clearly, there was a gap here.

Bridging The Gap

CheckPoint looked for a solution that could connect with their existing 6sense segments and help guide their visitors towards converting. That’s why CheckPoint chose Trendemon – the leading B2B Website Personalization and Journey Orchestration Platform.

How Trendemon Streamlined This Process

Through Trendemon’s platform, CheckPoint was able to:

 

Connect 6Sense audience segments with Trendemon Website audiences
check point - 6sense audience

Uncover how these audiences interact with website content on their way to conversion to pipeline
check point - explore assets

 

Transform top performing content into personalized offers and campaigns
checkpoint - offer creative

 

 

Create website orchestrations that connect target audiences with the most relevant and impactful content and offers
check point - orch

 

Measure and attribute seamlessly through Trendemon the impact of campaigns and assets across the entire buyer journey. Based on those insights, Checkpoint is able to continuously optimize the process and deliver continued uplift of conversion rates.
check point - abm flow analysis 2

  • Note: The screen shots and numbers displayed above are from Trendemon’s demo account dashboard.

The Proof

After only one week, overall conversion rates doubled. Furthermore, The engagement from these personalized experiences also shot the CTR up to double digit figures. While Personalized form submission conversion rates were up 2.9X and personalized MQL conversion rates were up 4.8X.