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Hiring a VP of Marketing or CMO is a daunting task, with over 50% of these hires failing within the first 18 months. Recognizing the high failure rate of marketing leadership hires, it's essential to explore the reasons behind these failures and how to mitigate them. The Root Causes of Failure A recent survey by Yuval Ben-Itzhak sheds light on why many marketing leadership hires don't succeed: Absence of a Clear Strategy (41%): Without a well-defined strategy, marketing efforts can...
With the rise of constant digital connectivity, old-school outbound outreach methods are no longer as effective. Flooding potential buyers with cold emails and unsolicited calls that demand their attention rarely achieves the desired outcome. So, why do we still cling to these antiquated tactics? It's time for a shift in perspective. Adopting a value-driven Go-to-Market (GTM) strategy could be the game-changer we need. The Inefficiency of Traditional Outbound Outreach Many professionals feel perplexed and frustrated when bombarded by cold emails...
Tune in to this episode of APAC's B2B Growth podcast! Trendemon’s Founder and CEO, Avishai Sharon, joined Shahin Hoda - Founder of xGrowth, to discuss digital personalization tactics for B2B marketers. The episode includes: B2B GTM playbooks Optimizing digital experience for maximum impact Building meaningful website experiences for target audiences Gated content vs. ungated content LLM for content creations and beyond Listen to the full episode here. Check out these insightful highlights: https://trendemon.wistia.com/medias/awie7bh2zq https://trendemon.wistia.com/medias/mf3lwovl65
In this post, we explore why and how optimizing B2B website experiences and conversion rate optimization (CRO) drastically differs from B2C websites such as eCommerce, travel, or consumer brands. We'll discuss how optimizing B2B websites requires distinct optimization approaches and capabilities compared to standard B2C approaches. Before we dive deep, let’s set the stage: The Website Optimization Category consists of 3 main sub-categories: 1) SEO optimization, 2) Performance Optimization, and 3) Experience Optimization. This post will focus on B2B Website...
We recently co-hosted an exciting in-person event with Envy, where top B2B marketing experts shared their most effective strategies. The event featured 8 sessions, each filled with actionable advice and real-world examples. Here’s a closer look at two of these sessions: Learning From Failure - How to Build and Grow an ABM Strategy from Scratch Hosted by Michal Hershkovitz, Sr. Demand Generation Manager at JFrog, and Avishai Sharon, CEO and Founder of Trendemon. Mid-Year Benchmarks: Insightful 2024 mid-year benchmarks provided...
The Shift in B2B Marketing Strategy It is now clear beyond doubt that the traditional B2B growth playbook is no longer relevant. Our latest discussion delves into the transition from linear funnels to dynamic flywheels, offering a new perspective on go-to-market (GTM) strategies that capture and retain the attention of target audiences more effectively. Understanding the Components of B2B GTM GTM strategies can be broadly categorized into inbound and outbound activities. Inbound tactics encompass search engine optimization, partner referrals, and...
In B2B GTM, personalization is quickly becoming a crucial strategy for engaging potential clients and driving conversions. A personalized experience will significantly enhance the way businesses interact with their audience, creating more meaningful and impactful engagements. One of the most effective ways to implement this strategy is through the use of playbooks. In this blog post, we'll discuss the importance of B2B website personalization, explore the role of playbooks, and share ways to track the impact of these efforts. Why...
As we're about to wrap up the first half of 2024, it’s clear that B2B buyer journeys are continuing to evolve, reflecting significant shifts in behavior and engagement. We are also witnessing changes in the priorities and efforts of B2B marketing organizations which could indicate the beginning of a pivot from defensive approaches which dominated 2022-3 towards careful growth initiatives and strategies. You can find our previous report analyzing the major shifts in buyer journeys of 2023 here. Our Data and...
In our previous posts, we discussed the end of the traditional B2B playbook that relies heavily on lead capturing and MQLs. Today, we’re diving into the future of B2B go-to-market strategies, focusing on a data-driven approach better suited for the current environment. This series, starting with this post, aims to introduce a new demand generation playbook for B2B marketers. This series will guide you through the intricacies of building and measuring brand success. Why Brands Should Focus on Building Their...
In our previous blog post, we explored the transition from purely intent-based strategies to a nuanced approach that emphasizes interest. While interest forms the backbone of our engagement strategy, measuring intent remains crucial to identifying ready-to-convert leads. At Trendemon, we utilize advanced methods to measure intent effectively. Here’s how we do it: 1. Engagement WIth Content Website engagement is a primary indicator of user intent. By analyzing how visitors interact with our site, we can gauge their readiness to engage...
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