Have you heard of the term “adlergic”? If you haven’t yet, rest assured you most likely will soon. It is a word that is becoming increasingly popular to describe the fact that with the rise of noise and disruption caused by pop-up ads, there is also an increase in our banner blindness. In other words: ...
Last week, I had the pleasure of presenting at Content Marketing Conference in Boston. While I really enjoyed sharing some new concepts and ideas with the attendees, I enjoyed the sessions even more. One of the unique things about this conference is that the keynotes are all about the intersection of content marketing and comedy, ...
Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain’s promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a ...
When a new customer starts using our product, I always ask them the same question: “What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: ...
A couple of months ago we conducted a survey of marketers to understand more about their needs and strategies. A whopping 79% of the hundreds we surveyed said that they thought that it was hard to truly measure the impact of content. 79%. So we know it’s hard (heck, that’s why our product exists), but how ...
We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they’re able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we’ve updated our “Insight Sources” report to show you the true impact ...
I just flew in from Las Vegas and boy are my arms tired! We spent last week at CMI’s Intelligent Content Conference, where we got to speak to content marketers about the future of content marketing measurement. You can find our deck here. But beyond that, we had the opportunity to learn from other ICC ...
The old-fashioned marketing funnel just isn’t cutting it anymore. Join me and Avishai at the Intelligent Content Conference where we’ll discuss how to break the marketing funnel and measure your content in a way that is actionable and addresses the entire user journey. Come see us on March 21st at 12:15pm at the M Hotel ...
It started with a small idea. “Let’s survey B2B Marketers to see what they’re doing with their content right now.” We see 1000s of data points around Content Marketing every day. What’s missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 ...
We took on quite a big challenge a few months back. We decided to survey marketers to really understand their needs and preferences and to get a full picture of what content marketing looks like in 2018. This, combined with the data we see daily on our platform can really help uncover some interesting insights. ...
