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The landscape of B2B marketing is undergoing a profound transformation. Traditional lead-based approaches are losing ground, giving way to account-based strategies that better address the complexities of today’s buyer journey. Avishai, Trendemon’s CEO and Founder, shared valuable insights on this shift at the recent Demand 2024 event hosted by Metadata.io, shedding light on why lead generation strategies are increasingly insufficient and how B2B marketers can adapt by adopting account-based KPIs to better predict and prioritize GTM success. The Decline of...
GTM strategies have traditionally relied on lead-based KPIs to measure success. The classic approach is simple: convert anonymous prospects into leads, pass them to sales, and close deals. But is this method still relevant? Today’s buyers are doing the majority of their research before ever engaging with sales, raising the question: are traditional lead-based KPIs still effective, or is it time to adopt a new approach that reflects evolving buyer behaviors? 2024 Data Signals the End of the Traditional Lead-Gen...
We recently had the pleasure of sitting down with Gal Aga, co-founder and CEO of Aligned, to discuss a transformative concept in sales – Buying Process as a Service. This conversation shed light on how the modern sales landscape is shifting and what it means for today’s sales teams. Shifts in Buyer Behavior and the Role of Sales Today’s sales professionals face the challenge of managing more stakeholders and navigating longer, more intricate sales cycles. Today’s Buyers have unprecedented access...
Join us for a session with Adir Zimerman, founder of Rainmakers, and an expert in lead generation, closing deals, and customer nurturing for B2B founders. In this discussion, Trendemon’s Founder and CEO, Avishai Sharon, sits down with Adir to explore critical topics shaping the future of sales: The balance between outbound, inbound, and buyer-led strategies The evolving role of founders in the sales process Creating effective feedback loops across product, customer success, sales, and marketing teams The future of SDR...
Our CEO and Founder, Avishai Sharon, recently joined DemandBase on their OnBase podcast! Tune in as Avishai dives deep into the evolving landscape of B2B marketing and the increasing importance of ABM strategies. Here’s a snapshot of the key topics discussed: The Shift from Traditional Demand Generation: Why traditional demand generation tactics are becoming less effective in today’s B2B environment and how ABM offers a more targeted and efficient approach to reaching and engaging buyers. Data-Driven Insights on Buyer Behavior:...
Join us for an insightful conversation as Avishai Sharon, CEO and Founder of Trendemon, sits down with Yam Regev, a Global Marketing Advisor. Don't miss out as they delve into: Role of the Marketing Leader: Defining the mission, setting KPIs, and aligning business strategy with marketing goals. Evolving Marketing Functions: How to integrate brand, product marketing, and demand generation into your strategy. Planning vs. Execution: Balancing strategic planning with operational execution for effective results. Adapting to Market Changes: Exploring how...
In classic B2B GTM (everything but PLG), there is no single buyer—there’s a buying group. For deals over $100K ACV, our data shows that 9-13 unique people from each company with a pipeline opportunity visit the seller’s website during the buying process. Interestingly, 80% of these group members will remain anonymous, even after the deal is won. Each member has different agendas, responsibilities, and questions they need answered. Here’s how we suggest structuring your content strategy to support the diverse...
Let’s face it: being a marketing leader today is no walk in the park. You’re not just managing campaigns—you’re making strategic decisions that can make or break a brand. It’s about aligning the bigger picture with day-to-day actions, all while staying ahead of trends and keeping your team motivated. That’s where strategic marketing leadership comes in. It’s the perfect mix of vision, execution, and adaptability. Whether you’re running a marketing department or scaling a new initiative, this guide will give...
With the rise of constant digital connectivity, old-school outbound outreach methods are no longer as effective. Flooding potential buyers with cold emails and unsolicited calls that demand their attention rarely achieves the desired outcome. So, why do we still cling to these antiquated tactics? It's time for a shift in perspective. Adopting a value-driven Go-to-Market (GTM) strategy could be the game-changer we need. The Inefficiency of Traditional Outbound Outreach Many professionals feel perplexed and frustrated when bombarded by cold emails...
Tune in to this episode of APAC's B2B Growth podcast! Trendemon’s Founder and CEO, Avishai Sharon, joined Shahin Hoda - Founder of xGrowth, to discuss digital personalization tactics for B2B marketers. The episode includes: B2B GTM playbooks Optimizing digital experience for maximum impact Building meaningful website experiences for target audiences Gated content vs. ungated content LLM for content creations and beyond Listen to the full episode here. Check out these insightful highlights: https://trendemon.wistia.com/medias/awie7bh2zq https://trendemon.wistia.com/medias/mf3lwovl65
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