March 10, 2020 - It seems that everywhere you look these days, there is only one topic dominating the conversion - Coronavirus. As we try to glance beyond the panicked hysteria dominating the news cycles, we wanted to take a closer, data-driven look at online browsing and shopping behavior which may tell another part of the Covid-19 story. More specifically, since we work with content marketing teams in APAC as well as the US, we wanted to see how consumer...
On January 14 Google announced that within 2 years they will remove the support of 3rd party cookies. This move comes as part of their efforts to advance privacy on the web. Following this release, we’ve been getting a flurry of questions, from partners and customers alike, about how this will affect our content marketing analytics and attribution capabilities and mapping customer journeys. Hence, wanted to address the topic in the following post and shed more light not only on...
Just like in the Games of Thrones series, for many years the marketing landscape had its own giant wall dividing two populations: the B2B and the B2C (Brand) marketers. That wall separated ideas, methodologies and tools. Even the languages used on both sides were different. However, in contrast to the man-made ice wall, the marketing wall was not erected by people but by the available technology and capabilities. In the past couple of years, Account-Based Marketing (ABM) has taken the B2B...
Account-Based *Content* Marketing – Talking to the right crowd at the right time ABM is a buzzword in marketing these days. However, marketing teams might be surprised to find that this is not a new concept to the Sales Teams they work with. Sales have always had their eyes on target accounts, unlike marketers who have typically aimed to talk to anyone who is willing to listen. That’s changing now that marketers have more data available to them and the...
This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. The Content Remarketing Journey What Is Content Remarketing?First things first, what is content remarketing? Content remarketing or content retargeting is one aspect of content marketing which deals with the methods and tools to help get visitors...
If there’s one thing I see when I speak to marketers it’s that they have the best of intentions. Nobody falls asleep on the job (usually the job is more related to lack of sleep). Everybody wants to see their efforts succeed. But good intentions and success, unfortunately, don’t always go hand-in-hand. There are a lot of inadvertent mistakes that marketers make with regard to their content marketing. Check out the list below for a few of them: 1) Changing...
Paid content campaigns can often feel like a black hole. You invest in distribution channels, and quite often all you can really do is “spray and pray.” You invest in what you think is working - often relying on limited reporting - cross your fingers, and hope for the best. The reason for this is that connecting content with business goals is often difficult. Data is siloed and usually gives a partial picture at most. A certain source may initially...
In almost every conversation we are having with a major brand, the topic of privacy and the handling of private users’ data is discussed. Of course, GDPR was the main trigger for these discussions. But today, now that the initial shockwaves have subsided a bit, it’s a good time to take a deeper look into the issue. The purpose of this post is to explore how some corporations are adapting to this new environment where personal data is protected by...
It’s not every day a young and innovative startup gets a chance to meet with dozens of directors and VPs from the world’s top brands’ business units, hear what they focus on and share with them what they do. In February 2019 TrenDemon was selected to participate in “The Bridge Builders” Commercialization program. The program, sponsored by Coca-Cola, Walmart, Turner and Mercedes-Benz is aimed at closing the gap between the entrepreneurial community in Israel and the US market. We have...
Over the past few years since our founding, TrenDemon has received numerous recognitions and Thumbs Up from the Industry. We’re pleased to announce our latest feat – winning the award for “Excellence in Promoting Trade Relations between Israel and Japan in the Field of Analyzing the effectiveness of content marketing” by the Israel - Japan Friendship Society and Chambers of Commerce. Honoured at The 2nd JIIN Business Forum in Jerusalem before Hon. Mr Eli Cohen, Minister of Economy & Industry,...
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