TrenDemon Blog

May 9, 2018 in Content Strategy, Tools & Tips

3 mins

Don’t Fear the Funny: 5 Lessons from Content Marketing Conference

Last week, I had the pleasure of presenting at Content Marketing Conference in Boston. While I really enjoyed sharing some new concepts and ideas with the attendees, I enjoyed the sessions even more. One of the unique things about this conference is that the keynotes are all about the intersection of content marketing and comedy, ...

April 26, 2018 in Case Studies, Measurement and Attribution, Tools & Tips, TrenDemon News

1 min

Outbrain Proves and Improves Value for Clients

Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain’s promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a ...

April 17, 2018 in Content Strategy, Measurement and Attribution, Tools & Tips

3 mins

When It Comes to User Journeys, There’s No Such Thing as Typical

When a new customer starts using our product, I always ask them the same question: “What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: ...

April 12, 2018 in Content Strategy, Measurement and Attribution

2 mins

Why Is Content So Hard to Measure?

A couple of months ago we conducted a survey of marketers to understand more about their needs and strategies. A whopping 79% of the hundreds we surveyed said that they thought that it was hard to truly measure the impact of content. 79%. So we know it’s hard (heck, that’s why our product exists), but how ...

April 4, 2018 in Measurement and Attribution, Product Updates, Tools & Tips

2 mins

Supercharge Your Demand Gen with Our New Sources Report

We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they’re able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we’ve updated our “Insight Sources” report to show you the true impact ...

March 28, 2018 in Content Strategy

2 mins

Audience Trust is the Future: Intelligent Content Conference Recap

I just flew in from Las Vegas and boy are my arms tired! We spent last week at CMI’s Intelligent Content Conference, where we got to speak to content marketers about the future of content marketing measurement. You can find our deck here. But beyond that, we had the opportunity to learn from other ICC ...

March 15, 2018 in Measurement and Attribution

1 min

Meet Us at Intelligent Content Conference!

The old-fashioned marketing funnel just isn’t cutting it anymore. Join me and Avishai at the Intelligent Content Conference where we’ll discuss how to break the marketing funnel and measure your content in a way that is actionable and addresses the entire user journey. Come see us on March 21st at 12:15pm at the M Hotel ...

March 12, 2018 in Measurement and Attribution

1 min

What B2B Content Marketing Looks Like in 2018

It started with a small idea. “Let’s survey B2B Marketers to see what they’re doing with their content right now.” We see 1000s of data points around Content Marketing every day. What’s missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 ...

March 5, 2018 in Content Strategy, Measurement and Attribution, Tools & Tips

2 mins

Is Your Earned Media a Missed Opportunity?

We took on quite a big challenge a few months back. We decided to survey marketers to really understand their needs and preferences and to get a full picture of what content marketing looks like in 2018. This, combined with the data we see daily on our platform can really help uncover some interesting insights. ...

February 26, 2018 in Tools & Tips, TrenDemon News

2 mins

Reflecting on Growth – 4 Lessons Learned

It always starts with a seed of an idea. Nurtured and cared for, with thoughtfulness and an eye toward innovation. Sometimes growth is hindered. You learn from mistakes and evolve. Pivot when necessary, and start growing anew. Here at TrenDemon it started with a concrete problem: Marketers don’t have a way to effectively measure and ...