As marketing methods and practices become more and more complex, measuring the whole process is more important than ever. B2B marketing attribution does precisely that. Marketing attribution is a practice designed to evaluate the marketing touchpoints along the buying/selling cycle, determine which channels and content had the most significant impact, and lead to the best conversion results. As 60% of B2B sales organizations will transition to a data-driven selling approach by 2025, correct B2B marketing attribution will become more critical....
Marketing to businesses just isn't the same as marketing to consumers. Nobody's impulse-buying B2B solutions at one in the morning because they saw a hilarious viral ad. B2B sales are driven by the conscientious nurturing of qualified leads, and running out of leads means no more deals on the horizon. That's why B2B sellers must generate an ample supply of leads on an ongoing basis. Lead generation is a high priority for 85% of B2B companies, and more than six...
Trendemon, powered by 6Sense data, generates its customers 5-18X uplift in website conversion rates The Challenge - Engaging anonymous buyers with relevant content The past few years have marked a shift in how B2B buyers conduct their research and purchase decisions - buyers are more reluctant to share personal info. Their anonymous journey, through multiple channels and touchpoints, is getting more and more complex, as marketers struggle to chase the unknown. In our realm of B2B website personalization, our customers...
As weâve discussed in our previous post on measuring MarTech ROI , evaluating the impact of tech on business is hard. In this edition of the journey weâll zoom in on one key component required for this evaluation - uplift. We will show how here at Trendemon we analyze it and reveal some interesting benchmarks and correlations around this topic. A recent survey by DemandGen Report states that only 10% of B2B marketers think they have an excellent ability to measure and analyze marketing performance and impact. 54% of B2B...
Today, businesses have access to more data than ever before. The sophistication of online metrics, data tracking, and customer analytics has changed how businesses interact with their customers for the better. Tools like Google Analytics and Search Console help businesses understand how customers interact with the online world, enabling them to act and react differently based on data patterns. 72% of business leaders in the B2B space say that the universal push toward digital transformation has created more data reliance...
The B2B buyer's journey involves many interactions with the company that eventually gets the sale. Succeeding in today's competitive, multi-channel selling environment requires orchestrating the buyer journey, anticipating the turns, and providing relevant information to guide the buyer toward the right solution. Effective journey orchestration requires ongoing tracking of your leads at the account and individual levels. It also demands a deep analysis of their behaviors and interactions to generate insights into their journeyâs progress and their purchasing intentions. With...
In this edition of âThe Journeyâ weâll discuss how to measure Martechâs true ROI and share our own brand-developed ROI Calculator. Simply plug in your numbers and get a clear view of ROI multiples and payback period for your MarTech solution or vendor of choice. ROI Measurement The ability to measure ROI is amongst the top 3 factors marketers cite as the most important when choosing a Marketing Technology solution replacement and had the largest change across the years according...
B2B marketing is changing. Diving into the hard sell no longer cuts the mustard. Buyers want to feel empowered to make the journey themselves. 60% of prospects search for a brand before buying, so businesses need to create informative content that guides stakeholders along the path to purchaseâand down the sales funnel. Top-of-funnel (TOFU) marketing helps you grab the attention of buyers unfamiliar with your brand, product, or service. You can generate leads by appealing to a wide audience across...
For most B2B buyers, the ideal purchasing experience is not full of surprises. They'd really like to go on the internet and see the solutions they need manifesting effortlessly before them. B2B sellers can come pretty close to providing an experience like this, but not by blasting leads with every piece of marketing content that might be relevant. The way to create a purchasing experience that drives sales is to anticipate and meet your customer's expectations at every point in...
In this edition of The Journey newsletter, we took a deeper look into the current B2B Marketing analytics scene to gain a better understanding of the benefits and efforts in implementing personalized buyer journeys. We will also share stats that will arm you in your organization's personalization endeavors. Personalization is All Around Us When most people hear the term âpersonalizationâ, they immediately think of a B2C customer experience. But the truth is personalization has been around far before e-commerce, or...
By submitting this form, I agree to Trendemon's privacy policy.
