6sense & Trendemon – Make Peace with your CFO – How to Prove and Improve ABM ROI

Watch our session, “Make Peace with Your CFO – Prove and Improve ABM ROI,” hosted by Adam Kaiser, VP Growth Marketing at 6sense, and Trendemon’s Avishai Sharon. Learn how to measure the impact of ABM on business outcomes. The session addresses challenges in the ABM journey, presents a CFO-friendly approach for measuring business impact, and discusses winning strategies such as website experience optimization and personalization.

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