The Art of ABM Optimization – DemandBase Podcast
Our CEO and Founder, Avishai Sharon, recently joined DemandBase on their OnBase podcast! Tune in as Avishai dives deep into the evolving landscape of B2B marketing and the increasing importance of ABM strategies.
Here’s a snapshot of the key topics discussed:
- The Shift from Traditional Demand Generation: Why traditional demand generation tactics are becoming less effective in today’s B2B environment and how ABM offers a more targeted and efficient approach to reaching and engaging buyers.
- Data-Driven Insights on Buyer Behavior: Insights from Trendemon’s H1 2024 analysis regarding buying groups and conversion rates.
- The Power of Storytelling: Why engaging audiences with meaningful narratives is essential for successful marketing campaigns
- Aligning Marketing and Sales: Practical advice for better alignment between the teams.
- The Future of ABM: Understanding anonymous buyers, orchestrating seamless buyer journeys across multiple channels, and how AI plays a crucial role in this transformation.
Catch the full episode here.
View the episode on YouTube.
Listen to the session on Spotify.