Partners Program Overview

Effective B2B GTM today goes beyond leads and traffic—it demands account-level metrics to:

♦ Attract ICP accounts.
♦ Engage them with content.
♦ Convert engagement into pipeline.

Traditional analytics leave gaps. Our Partner Program offers free access to GTM Compass, empowering you to evaluate, optimize, and showcase B2B GTM success for your clients.

The Trendemon Partner Program is perfect for:

♦ Agencies specializing in GTM strategy and content services for B2B companies.

♦ Experts looking to deliver impact-driven insights and measurable ROI for clients.

What is the GTM Compass and how can it take B2B GTM to the next level?

Trendemon uncovers your website’s true business performance by analyzing its effectiveness in converting anonymous, ICP-aligned visitors into measurable sales pipeline. With actionable insights on engagement, journey mapping, and content impact, Trendemon helps you optimize your website to drive higher conversions and demonstrate clear ROI for your marketing efforts.

GTM Compass provides powerful website visitor deanonymization at the account level, powered by 6sense. With built-in ABM deanonymization insights, Trendemon reveals which accounts are visiting your site, allowing you to segment your traffic by ICP, industry, target lists, and a wide range of firmographic parameters.

GTM Compass reveals content performance, effectiveness, and business impact by analyzing how website pages influence deals and account segments. See how many companies visited each page, its role in the pipeline, and its contribution to revenue. Identify pages with the highest read and proceed rates, uncovering their optimal positions within successful buyer journeys to maximize impact.

Trendemon’s journey visualization reveals detailed buyer journeys at the user and account level, from anonymous to known stages. See visitor sources, content engagement, and goal completions. Use these insights to tailor journeys, boost engagement, and drive conversions. Share journey data directly with your CRM for seamless collaboration with sales and SD/BD teams.

Trendemon’s GTM Compass leverages AI to uncover purchase intent and topic interests by analyzing content engagement data. It automatically identifies the interests and intent levels of visitors from target accounts based on the pages they engage with, providing actionable insights to align marketing and sales efforts with the needs of high-intent accounts.

Trendemon’s GTM Compass optimizes conversion by offering tailored content tracks for each account visiting your site. By analyzing their journey, it identifies and suggests the next best content to drive engagement. These recommendations can be seamlessly pushed into CRM or ABM platforms, empowering demand generation teams with precise, actionable insights to nurture and convert target accounts effectively.

“Working together with Trendemon, we push the boundaries of what’s
possible in B2B marketing, providing our clients with innovative solutions that are tailor-made for their success.”

Paul Wright, Head of Media and Technology @ Gilroy

We’re collaborating with a select group of agencies who share our vision for a new era of B2B GTM strategy. Joining now ensures you’ll be at the forefront of this transformation while gaining access to:
• Early adoption of the GTM Compass.
• Exclusive partner benefits and resources.
• Co-marketing and joint sales opportunities to grow your agency.