Always-On Journeys: 5 Steps to Turn 6QA Accounts into Real Pipeline

You’ve done the hardwork. Now capture buyers where it matters most – your website!

If you’re a 6sense customer, you’re already ahead of the game with intent-based marketing. You’ve built your 6QA segments, aligned your paid and outbound motion, and are working hard to bring high-fit accounts into your pipeline.

But here’s where you may be slower to win the race: once buyers hit your site, they often get lost in a sea of undifferentiated content. Imagine someone having to scan through dozens of feature pages, hundreds of blog posts or case studies just to get the answers they need. With limited attention spans, you need to help buyers get to where they need to be – fast.

Here’s why this matters:

Trendemon data shows that 6sense‑powered audiences, when activated onsite, convert into pipeline at  13× the rate of generic, non‑targeted audiences—and deliver up to a 19× uplift in closed‑won deals. 

Don’t just stop at using 6sense to show you who’s visiting; start proactively turning visitors into buyers with always-on web journeys. 

In this piece, we’ll show you how to: 

• Engage buying groups in real time
• Accelerate pipeline growth
• Prove impact within 60 days

Let’s dive in.

But first – let’s address the 6QA conversion gap

For many marketing teams, 6QA signals are the green light to act. You launch targeted ad campaigns, notify BDRs, and fire off outbound sequences. And yet – despite all that motion – your website remains the blind spot.

This is where the conversion gap begins – where your high-intent visitors don’t have the final ‘push’ to convert. 

According to 6sense’s “State of the Buyer” report, buyers typically engage with 11+ pieces of content across multiple sessions before they ever raise their hand; meaning most prefer to self-educate before they talk to sales. If they don’t get the right content, they are far from likely to ever reach out to sales. 

With nearly 70–80% of B2B buying-group research happening directly on your site, it’s a massive loss of opportunity if you aren’t capturing them with a personalized journey that speaks to their pain-points. 

So how do you marry intent to impact? 

By capturing buyers’ attention with content that is relevant to their role, their pain-points at the moment they land on your site. 

You could stitch this together with multiple point solutions: tagging tools, A/B testing platforms, personalization engines or even manual workflows. But with so much complexity, you’re more prone to getting lost in the process rather than delivering outcomes.  

That’s where Trendemon’s partnership with 6Sense can fill the gap. You get the data, we help you map the journey without adding operational overhead. 

Here’s a quick step by step guide to how that can be done using 6QA accounts in Trendemon. 

Step 1 – Surfacing the Right Signals 

The fastest path to meaningful personalization starts with the segments you’ve already built.

With Trendemon’s native integration, you don’t need to create new rules or rebuild your 6QA audiences from scratch. The platform pulls and syncs your existing 6QA segments directly from 6senses—automatically and dynamically.

That means you can identify whether an account is in the awareness stage, mid-funnel consideration, or late-stage decision without having to build additional workflows. 

And as those accounts move through their buying journey in 6sense, their segment updates automatically inside Trendemon, serving you the freshest intent data in real time. 

The result? 

You’re no longer flying blind when high-fit accounts visit your site. You know who they are, what they care about, and how close they are to converting.

Step 2 – Map Existing Content to Buying Groups

Identifying visitors on the site is just the first step. Impact is when those visitors can see the content that matters to them. Trendemon makes ‘content matching,’ easy with a lightweight tagging system that can categorize content by persona, buying stage, and topic. 

Once audiences are defined and content pools are tagged, you get a prolific view of the type of content your target audience has consumed, the time they spent reading the content and whether those pages played a role in moving them to the next step in the journey.

Imagine the power of mapping personalized content journeys like solution overviews and whitepapers for IT decision-makers, ROI calculators for finance leads, implementation guides for technical evaluators….. 

….endless opportunities, all done on auto-pilot without so much as lifting a finger.

Step 3 – Launch Always-On Journey Orchestration

Sounds great, but what about scalability? 

Because for most marketers, running an always-on journey is almost synonymous with endless tasks and ballooning complications. For example, a simple landing page personalization can take days and weeks to orchestrate and it would still require manual tweaks every so often. 

This makes it almost impossible to run personalization at scale and so marketers stop short at A/B testing or campaign-based personalization. That’s fine for isolated pages, but buyers aren’t visiting single pages. They go through a non-liner journey, with multiple tabs and pages open at a time. It gets exponentially more complex if you have a whole buying committee visiting the website! 

And that’s where Trendemon’s true power comes in: 

You can plan, implement, and scale entire journeys, adapted to the visitor’s (or multiple visitors’) stage, persona, and content behavior—without creating operational overhead. 

Here’s how it works:

• A 6QA account in consideration mode lands on your site.
  
• Based on their segment, Trendemon dynamically serves the next-best content block: a relevant use case, customer story, or product comparison.
  
• As their behavior evolves, so does the journey—no need to manually update rules or run batch campaigns.
  

Think of it as a continuously running concierge for every account—guiding them forward with the content that self-adjust as buyers move through the website. 

Step 4 – Measure Early-Win KPIs

Rolling out a personalization campaign can generally take months and ROI can only be measured 6-months to a year down the line. Not many businesses can afford that runway. 

You don’t need to wait six months to see if it’s working.

One of the most overlooked benefits of orchestrating Trendemon journeys based on 6QA signals is how quickly you can track impact. Within weeks, you should begin seeing improvements in engagement and conversion—if you’re looking at the right metrics.

Here’s where to focus:

• Engagement depth: Are 6QA visitors consuming more pages or spending longer on site?
  
• Content progression: Are they moving from early-stage to decision-stage assets over multiple visits?
  
• Return visits: Are accounts coming back after their initial touch?
  
• High-intent conversions: Are you seeing more demo requests or hand-raisers from the right personas?
  

Trendemon’s native reporting surfaces these signals in real-time, so you’re not guessing impact. You can see impact as it happens.

Step 5 – Iterate & Scale

Once you’ve proven early wins, the next step is turning your orchestration into a repeatable, scalable engine. 

With Trendemon, optimizing your journey strategy doesn’t require constant hand-holding. You can:

• Automate placement rules to ensure the right content appears in the right moments for each segment.
  
• Sunset underperforming assets automatically based on engagement and conversion data.
  
• Expand to new audiences using templates and tagging frameworks that scale across product lines, industries, or geos.

This is where the true power of “always-on” comes in.

Instead of building new campaigns every quarter or rebuilding flows when buyer behavior shifts, your site becomes a self-adjusting system—learning from performance and evolving over time.

And because it’s all layered over your existing tech stack and content, you’re not burning cycles rebuilding what you already have. You’re making it smarter.

And Here’s Our Secret Prompt to Tag Your Audience to Your Content (You’re Welcome 😉)

You’ve got the 6QA data. You’ve got the content. Now it’s time to connect the two—and unlock smarter personalization and buying group insights in one move.

This one-line prompt will help you:

• Tag your top-performing pages by audience segment
  
• Infer buyer roles based on content engagement
  
• Build journeys that actually reflect how B2B decisions are made
  

No overthinking. No overbuilding. Just a smarter way to turn content into strategy.