How do cyber security marketers can leverage account-based web personalization to reduce friction on their buyer journeys? This time, we’ve invite Limor Danai, marketing director @ Tenable to share with us her methodologies, best practices and challenges. Limor joined Tenable following the acquisition of Indegy, so we also discussed the differences between using personalization at a small startup versus a large enterprise like Tenable.
We’ve also shared some interesting statistics from our data, showing the strong correlation between number of running personalization campaigns on site to CTR. No time for the video? Here’s also a slideshow of the deck we’ve presented.