Buying Process as a Service: A Conversation with Gal Aga

We recently had the pleasure of sitting down with Gal Aga, co-founder and CEO of Aligned, to discuss a transformative concept in sales – Buying Process as a Service. This conversation shed light on how the modern sales landscape is shifting and what it means for today’s sales teams.

Shifts in Buyer Behavior and the Role of Sales

Today’s sales professionals face the challenge of managing more stakeholders and navigating longer, more intricate sales cycles. Today’s Buyers have unprecedented access to information, changing the traditional sales dynamic. Therefore the standard sales process of pushing information about products is no longer effective.

Buying Process as a Service

This new approach is all about creating a structured and efficient way to assist buyers as they move through the stages of their decision-making journey. Sales teams should focus on facilitating the buying process, helping prospects make informed decisions and supporting them in their internal tasks (like requirement specs, CFO approval and more). The emphasis is on buyer-enablement rather than sales-enablement. By embracing this new approach sales teams can better support their buyers and deliver a more seamless, successful experience.

Watch these short clips and the full session video to dive deeper into these crucial insights for modern sales strategies: