As a result of TrenDemon’s personalization feature, Cato increased conversions from content by 42%. TrenDemon also allowed Cato to see which traffic sources contributed the visitors who read the most articles and ultimately converted.
Cato’s content managers and writers could now learn how their articles and blogs attracted visitors to the marketing funnel.
Instead of only seeing that an article was trending, they could determine if/how it contributed to goals, and use those topics as a
guide for future articles.