Creating compelling, authoritative content takes time, and it can be costly. When you make great content, the goal is to put it out in the world, so it can rack up views and shares, elevate your brand authority, and generate positive ROI. The question is, how can B2B companies that invest in high-quality content production find an affordable way to reach a wider audience? Content syndication via third-party platforms is a very effective way to do just that. But there's...
This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. The Content Remarketing Journey What Is Content Remarketing?First things first, what is content remarketing? Content remarketing or content retargeting is one aspect of content marketing which deals with the methods and tools to help get visitors...
How can content marketing analytics help uncover hidden opportunities in your data? Opportunities that can give you the edge you need to overcome powerful competitors? We will look at how the right marketing attribution metrics can help predict future outcomes. But most importantly, we’ll try to show, how small and lean operations can do content marketing effectively, and outperform competitors with massive budgets. But first, let's go back. Way back. When Winter Came 1939. Following the failed negotiations between Finland and...
Investments in marketing, particularly content, are set to increase. But if marketers don’t know if their efforts are boosting the bottom line, then what’s the point? Marketing analytics enable a marketer to gauge the success of strategy and its components as paths to eventual conversion. When marketing analytics show that a tactic isn’t working, change it; if it is working, try to repeat that success with other elements of your campaign. Following are three of the most important analytical results...
According to Moz.com, today’s online consumer spends an average of just under 4 minutes per session. Additionally, very few users can be converted on a first time visit. In fact, “According to Monetate, a typical conversion rate will lie anywhere between 1% and 5%.” This implies that as a marketer, you have very little time in which to engage this potential user to convert. While you may try to impress with superb content, from product descriptions to the latest press release that glorifies...
In recent years the topic of customer journey (sometimes called buyer journey or user journey) has got some well deserved attention. One of the main reasons this is becoming a hot topic (see this Google Trends chart) is because we are gathering so much information about users and their behaviors, it is now becoming possible to connect the dots, see where they’ve been and derive some meaningful insights. credit: Dilbert But first, what is a customer journey anyway? Customer Journey Definition...
As growth hackers we are obsessed with doing more with less, maximizing ROI and performance, analyzing journeys and measuring and improving results. This post is part guide part observations and examples we came across from clients using TrenDemon. The opportunity - your blog can do SO much more One of the things we discovered early on at TrenDemon when we started working with B2B brands and content marketers is that they many have great blogs, awesome content which they regularly update...
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