Are your buyers reading your content, or are they just looking for answers? This was the central question of our latest webinar featuring Andrey Kastelmacher, our own Sales Director. We explored the rapid transition toward "answer-led" journeys, where buyers leverage AI to research vendors without ever speaking to a human. To navigate this new reality defined by GEO (Generative Engine Optimization) and LLMs, we need a new approach. It’s no longer enough to just publish pages; we must build systems...
In the complex world of B2B commerce, the "Buyer Journey" is often discussed in terms of clicks, stages, and touchpoints. But fundamentally, a buying journey is a decision-making process. It is a sequence of micro-conclusions—about budget, technical fit, security, and trust—that eventually culminate in a final "Yes."For a decision to be made, a conclusion must be reached. And to reach a conclusion, information must be processed. This relationship between Information, Processing, and Decision is where the B2B Go-To-Market strategy is...
The future of GTM is arriving faster than anyone expected—and during our this webinar, we explored what leading CMOs are already doing to prepare. We were thrilled to co-host this conversation with Lora Kratchounova, Founder & Principal of Scratch Media + Marketing, a long-time advisor to B2B tech companies and one of the industry’s sharpest voices on modern growth strategy. The Buyer Journey Has Changed, Again… The buyer journey is undergoing one of the most significant shifts we’ve seen in...
As generative AI transforms how information is discovered and consumed, your website isn’t just a destination — it’s a participant in conversations happening across generative platforms. In our recent session with Niall Moran, Director of Technology PR at Marketbridge, we explored how Large Language Models (LLMs) are reshaping buyer behavior. And most importantly, we shared what marketers must do to stay visible, relevant, and competitive in the new landscape of Generative Engine Optimization (GEO). The Buyer Journey Has Been Rewritten...
ABM has been a cornerstone of B2B go-to-market strategies for years. But with new acronyms and approaches emerging—like BGM (Buyer Group Marketing)—and AI transforming how buyers engage with content, is ABM still the right playbook? In a recent session with Robert Norum, ABM and Demand Strategy Expert at the B2B Marketing Propolis Community, we dug into this question and explored the evolving role of ABM. From One-to-One to the ABM Ecosystem ABM had a long journey since it first emerged....
The way B2B buyers discover and evaluate solutions is changing faster than ever before. Traditional SEO, once the cornerstone of digital visibility, is giving way to a new paradigm: Generative Engine Optimization (GEO). Instead of simply delivering lists of links, AI-powered platforms are reshaping the buyer journey into conversations, answers, and contextual recommendations. In our recent webinar with Rob Welsby from Gravity Global, we unpacked the data, strategy shifts, and tactical considerations that every marketer should understand as AI search...
Website optimization in B2B has long been stuck at the page level and it’s been plateauing for a while. You run an A/B test. You tweak a CTA. You swap a headline. Maybe conversions nudge up a few points but then they plateau. Why? Because what works for one visitor doesn’t reflect how real B2B decisions are made, yet websites are designed to give a one-size-fits all experience. According to Forrester, less than 50% of B2B marketers have a documented...
We recently had the pleasure of joining the AI Marketers Guild (AIMG) to discuss one of the most pressing topics for B2B marketers: understanding how to utilize first-party data in order to evaluate and maximize GTM strategies. Our CEO, Avishai Sharon, shared actionable insights from Trendemon's 2024 buyer journey research and introduced our GTM Compass, designed to help marketers navigate the challenges of 2025 and beyond. 2024 Insights: The Current State of GTM Strategies Our latest research on buyer journeys...
We recently had the pleasure of sitting down with Michal Roche, VP of Marketing at Granulate, to discuss the critical relationship between marketing and sales, and explore how to excel when trying to align between these teams and the CEO. Here are the key takeaways: Establishing Alignment Across Teams One of the first topics highlighted was the importance of fostering alignment between marketing, sales, customer success, and product teams. Miscommunication or lack of shared goals often creates unnecessary tension, particularly...
You’re a B2B company gearing up to launch a new product or service in a tough, competitive market. Traditional marketing tactics just don’t cut it anymore, so you’re turning to GTM strategies to drive results and achieve your goals. The challenge? How do you demonstrate ROI and measure impact in an oversaturated market where the B2B buyer’s journey is anything but simple. In a thought-provoking discussion with Trendemon’s CEO Avishai Sharon, Paul Wright, Head of Media and Technology at Gilroy,...
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