As efficiency continues to be a core theme of 2023, why are B2B sales and marketing teams still not aligned? We are living in an ROI-centric world right now, and looking past this alignment leads to a major waste of resources and also reduces effectiveness. It’s not all bad news, however, as we have a brand new, disruptive solution to share with all of you. Introducing One-To-Won: We at Trendemon, are revealing our biggest upgrade in the past 2 years,...
With Google Optimize 360 set to retire on September 30, 2023, lots of companies are looking for a new place to run their experiments and A/B test their landing pages. This sparks a question - is traditional experimentation and A/B testing the best approach for B2B’s? We know Google Optimize 360 was originally designed for B2C’s to make their one-off experiments and it has done a great job of that. However, for B2B’s the process is not so simple. Now is the...
Man oh man, ‘22 was a funky, roller-coaster of a year. Hopefully, ‘23 will be a chill year, I think we all earned it, no? Anyway, as everyone braces for the new year or just out for their holiday off-time, we took a look back at how b2b journeys looked in ‘22. Let's check out some figures: How did B2B websites convert in 2022? As part of our annual benchmarks analysis (stay tuned for the full report in the coming...
A few years ago, we noticed that as we added more features, configuration options, and units to the Trendemon platform, our customers' usage stats (time spent on our system) was steadily growing. Great, right? Well… After taking a closer look, we saw a different picture: our customers were spending more and more time creating, managing and optimizing their website personalization campaigns. The more options they had, the more time they had to spend to operate the system. In fact, when...
The previous edition of The Journey presented a 3-step process for maximizing conversion rates for target accounts: Segmentation, Identification and Activation. Today we take it one step further and discuss a significant, yet often overlooked factor in ABM strategies - Intent data. Intent - the disruptive factor behind ABM Let’s start with the bottom line - According to ABM research by Inbox Insight, 88% of B2B marketers claim ABM has improved their conversion rates. There’s no doubt ABM has changed...
Trendemon, powered by 6Sense data, generates its customers 5-18X uplift in website conversion rates The Challenge - Engaging anonymous buyers with relevant content The past few years have marked a shift in how B2B buyers conduct their research and purchase decisions - buyers are more reluctant to share personal info. Their anonymous journey, through multiple channels and touchpoints, is getting more and more complex, as marketers struggle to chase the unknown. In our realm of B2B website personalization, our customers...
https://vimeo.com/496581689 Want a $250 Amazon gift card AND help turn your website into a B2B Growth machine? The digital marketing community and Trendemon are holding the first ever personalization challenge. We want to find which marketer can achieve the highest lift using personalized campaigns on their site and become the true Maze Master. Accepted participants (see basic requirements below) will receive access to Trendemon's attribution-based personalization platform for the period of the challenge and a consultation session on how to...
https://player.vimeo.com/video/719409555?autoplay=1 A quick 5 minute tour of our Journey Orchestration Platform - which problems it solves and how it does so. See front-end and back-end examples of our engagement units, insights use cases.
https://vimeo.com/480671037 Our latest release, with a completely new UI, a whole new set of powerful features to help you prove and improve content marketing ROI.
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