We recently had the pleasure of sitting down with Gal Aga, co-founder and CEO of Aligned, to discuss a transformative concept in sales – Buying Process as a Service. This conversation shed light on how the modern sales landscape is shifting and what it means for today’s sales teams. Shifts in Buyer Behavior and the Role of Sales Today’s sales professionals face the challenge of managing more stakeholders and navigating longer, more intricate sales cycles. Today’s Buyers have unprecedented access...
Join us for a session with Adir Zimerman, founder of Rainmakers, and an expert in lead generation, closing deals, and customer nurturing for B2B founders. In this discussion, Trendemon’s Founder and CEO, Avishai Sharon, sits down with Adir to explore critical topics shaping the future of sales: The balance between outbound, inbound, and buyer-led strategies The evolving role of founders in the sales process Creating effective feedback loops across product, customer success, sales, and marketing teams The future of SDR...
Our CEO and Founder, Avishai Sharon, recently joined DemandBase on their OnBase podcast! Tune in as Avishai dives deep into the evolving landscape of B2B marketing and the increasing importance of ABM strategies. Here’s a snapshot of the key topics discussed: The Shift from Traditional Demand Generation: Why traditional demand generation tactics are becoming less effective in today’s B2B environment and how ABM offers a more targeted and efficient approach to reaching and engaging buyers. Data-Driven Insights on Buyer Behavior:...
Join us for an insightful conversation as Avishai Sharon, CEO and Founder of Trendemon, sits down with Yam Regev, a Global Marketing Advisor. Don't miss out as they delve into: Role of the Marketing Leader: Defining the mission, setting KPIs, and aligning business strategy with marketing goals. Evolving Marketing Functions: How to integrate brand, product marketing, and demand generation into your strategy. Planning vs. Execution: Balancing strategic planning with operational execution for effective results. Adapting to Market Changes: Exploring how...
In classic B2B GTM (everything but PLG), there is no single buyer—there’s a buying group. For deals over $100K ACV, our data shows that 9-13 unique people from each company with a pipeline opportunity visit the seller’s website during the buying process. Interestingly, 80% of these group members will remain anonymous, even after the deal is won. Each member has different agendas, responsibilities, and questions they need answered. Here’s how we suggest structuring your content strategy to support the diverse...
Hiring a VP of Marketing or CMO is a daunting task, with over 50% of these hires failing within the first 18 months. Recognizing the high failure rate of marketing leadership hires, it's essential to explore the reasons behind these failures and how to mitigate them. The Root Causes of Failure A recent survey by Yuval Ben-Itzhak sheds light on why many marketing leadership hires don't succeed: Absence of a Clear Strategy (41%): Without a well-defined strategy, marketing efforts can...
With the rise of constant digital connectivity, old-school outbound outreach methods are no longer as effective. Flooding potential buyers with cold emails and unsolicited calls that demand their attention rarely achieves the desired outcome. So, why do we still cling to these antiquated tactics? It's time for a shift in perspective. Adopting a value-driven Go-to-Market (GTM) strategy could be the game-changer we need. The Inefficiency of Traditional Outbound Outreach Many professionals feel perplexed and frustrated when bombarded by cold emails...
Tune in to this episode of APAC's B2B Growth podcast! Trendemon’s Founder and CEO, Avishai Sharon, joined Shahin Hoda - Founder of xGrowth, to discuss digital personalization tactics for B2B marketers. The episode includes: B2B GTM playbooks Optimizing digital experience for maximum impact Building meaningful website experiences for target audiences Gated content vs. ungated content LLM for content creations and beyond Listen to the full episode here. Check out these insightful highlights: https://trendemon.wistia.com/medias/awie7bh2zq https://trendemon.wistia.com/medias/mf3lwovl65
In this post, we explore why and how optimizing B2B website experiences and conversion rate optimization (CRO) drastically differs from B2C websites such as eCommerce, travel, or consumer brands. We'll discuss how optimizing B2B websites requires distinct optimization approaches and capabilities compared to standard B2C approaches. Before we dive deep, let’s set the stage: The Website Optimization Category consists of 3 main sub-categories: 1) SEO optimization, 2) Performance Optimization, and 3) Experience Optimization. This post will focus on B2B Website...
We recently co-hosted an exciting in-person event with Envy, where top B2B marketing experts shared their most effective strategies. The event featured 8 sessions, each filled with actionable advice and real-world examples. Here’s a closer look at two of these sessions: Learning From Failure - How to Build and Grow an ABM Strategy from Scratch Hosted by Michal Hershkovitz, Sr. Demand Generation Manager at JFrog, and Avishai Sharon, CEO and Founder of Trendemon. Mid-Year Benchmarks: Insightful 2024 mid-year benchmarks provided...
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