Measuring B2B marketing success is broken, and it's costing companies millions. ‘What gets measured gets managed,' Peter Drucker famously said. But what happens when what we're measuring in B2B marketing is fundamentally flawed? What are we really managing then? In this post we’ll discuss one of the more painful aspects of B2B marketing - why is it so hard to measure? Let's be honest, folks—the metrics we're using to measure B2B marketing success are about as suited for the job...
A few years ago, we noticed that as we added more features, configuration options, and units to the Trendemon platform, our customers' usage stats (time spent on our system) was steadily growing. Great, right? Well… After taking a closer look, we saw a different picture: our customers were spending more and more time creating, managing and optimizing their website personalization campaigns. The more options they had, the more time they had to spend to operate the system. In fact, when...
The previous edition of The Journey presented a 3-step process for maximizing conversion rates for target accounts: Segmentation, Identification and Activation. Today we take it one step further and discuss a significant, yet often overlooked factor in ABM strategies - Intent data. Intent - the disruptive factor behind ABM Let’s start with the bottom line - According to ABM research by Inbox Insight, 88% of B2B marketers claim ABM has improved their conversion rates. There’s no doubt ABM has changed...
Trendemon, powered by 6Sense data, generates its customers 5-18X uplift in website conversion rates The Challenge - Engaging anonymous buyers with relevant content The past few years have marked a shift in how B2B buyers conduct their research and purchase decisions - buyers are more reluctant to share personal info. Their anonymous journey, through multiple channels and touchpoints, is getting more and more complex, as marketers struggle to chase the unknown. In our realm of B2B website personalization, our customers...
https://vimeo.com/496581689 Want a $250 Amazon gift card AND help turn your website into a B2B Growth machine? The digital marketing community and Trendemon are holding the first ever personalization challenge. We want to find which marketer can achieve the highest lift using personalized campaigns on their site and become the true Maze Master. Accepted participants (see basic requirements below) will receive access to Trendemon's attribution-based personalization platform for the period of the challenge and a consultation session on how to...
https://player.vimeo.com/video/719409555?autoplay=1 A quick 5 minute tour of our Journey Orchestration Platform - which problems it solves and how it does so. See front-end and back-end examples of our engagement units, insights use cases.
https://vimeo.com/480671037 Our latest release, with a completely new UI, a whole new set of powerful features to help you prove and improve content marketing ROI.
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