The way B2B buyers discover and evaluate solutions is changing faster than ever before. Traditional SEO, once the cornerstone of digital visibility, is giving way to a new paradigm: Generative Engine Optimization (GEO). Instead of simply delivering lists of links, AI-powered platforms are reshaping the buyer journey into conversations, answers, and contextual recommendations. In our recent webinar with Rob Welsby from Gravity Global, we unpacked the data, strategy shifts, and tactical considerations that every marketer should understand as AI search...
Website optimization in B2B has long been stuck at the page level and it’s been plateauing for a while. You run an A/B test. You tweak a CTA. You swap a headline. Maybe conversions nudge up a few points but then they plateau. Why? Because what works for one visitor doesn’t reflect how real B2B decisions are made, yet websites are designed to give a one-size-fits all experience. According to Forrester, less than 50% of B2B marketers have a documented...
We recently had the pleasure of joining the AI Marketers Guild (AIMG) to discuss one of the most pressing topics for B2B marketers: understanding how to utilize first-party data in order to evaluate and maximize GTM strategies. Our CEO, Avishai Sharon, shared actionable insights from Trendemon's 2024 buyer journey research and introduced our GTM Compass, designed to help marketers navigate the challenges of 2025 and beyond. 2024 Insights: The Current State of GTM Strategies Our latest research on buyer journeys...
We recently had the pleasure of sitting down with Michal Roche, VP of Marketing at Granulate, to discuss the critical relationship between marketing and sales, and explore how to excel when trying to align between these teams and the CEO. Here are the key takeaways: Establishing Alignment Across Teams One of the first topics highlighted was the importance of fostering alignment between marketing, sales, customer success, and product teams. Miscommunication or lack of shared goals often creates unnecessary tension, particularly...
You’re a B2B company gearing up to launch a new product or service in a tough, competitive market. Traditional marketing tactics just don’t cut it anymore, so you’re turning to GTM strategies to drive results and achieve your goals. The challenge? How do you demonstrate ROI and measure impact in an oversaturated market where the B2B buyer’s journey is anything but simple. In a thought-provoking discussion with Trendemon’s CEO Avishai Sharon, Paul Wright, Head of Media and Technology at Gilroy,...
What do you get when two experienced marketers get together to talk about GTM strategies? A gripping conversation about breaking paradigms, changing the discourse on inbound vs outbound, and advocating for audience-centric marketing. Avishai Sharon, CEO of Trendemon, and Idan Carmeli, Managing Director of Go Envy, a B2B marketing agency for tech companies, share their insights on one of the most heated topics in GTM strategies: Inbound vs outbound - which way should you go? Especially when you’re a startup...
We recently had the pleasure of chatting to Simon James, Senior Global Marketing Operations Manager at Everbridge. Simon joined us for an insightful conversation on driving operational transformation in large organizations. The discussion covers the nuances of aligning technology, teams, and strategy to achieve success in modern B2B marketing. Simplifying Complexity by Building a Strong Operational Core Establishing a robust operational foundation is the first step in any B2B Marketing transformation. This involves: Streamlining core tech infrastructure, including CRMs and...
Trendemon’s own founder and CEO, Avishai Sharon, recently sat down with Joel Harrison, founder of B2BMarketing.net to explore how trust, technology, and strategy are redefining B2B marketing. Join us as they dive into the importance of adapting GTM strategies, understanding modern buyer behaviors, and leveraging advocacy to build trust in an increasingly competitive landscape. Here are some key highlights: Evolving GTM Strategies for a Dynamic Market GTM strategies are no longer confined to traditional approaches like demand generation or mass-market...
The landscape of B2B marketing is undergoing a profound transformation. Traditional lead-based approaches are losing ground, giving way to account-based strategies that better address the complexities of today’s buyer journey. Avishai, Trendemon’s CEO and Founder, shared valuable insights on this shift at the recent Demand 2024 event hosted by Metadata.io, shedding light on why lead generation strategies are increasingly insufficient and how B2B marketers can adapt by adopting account-based KPIs to better predict and prioritize GTM success. The Decline of...
GTM strategies have traditionally relied on lead-based KPIs to measure success. The classic approach is simple: convert anonymous prospects into leads, pass them to sales, and close deals. But is this method still relevant? Today’s buyers are doing the majority of their research before ever engaging with sales, raising the question: are traditional lead-based KPIs still effective, or is it time to adopt a new approach that reflects evolving buyer behaviors? 2024 Data Signals the End of the Traditional Lead-Gen...
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