In the realm of B2B marketing, traditional website conversion metrics, though popular, fall short when it comes to measuring the impact of Account-Based Marketing (ABM). The essence of ABM lies in its targeted approach, focusing on the buying group and account levels, rather than the individual lead. This fundamental difference is where the traditional metrics show their limitations, offering a skewed understanding of ABM's true effectiveness. Beyond Leads: The Account-Centric Lens ABM strategies are designed to engage specific accounts, tailoring...
Keeping up with B2B marketing trends is no longer just a good idea—it’s essential. Why? Because the business landscape is evolving faster than ever. If you want to stay ahead, you need to understand the 2024 B2B marketing trends shaping the industry. And that’s exactly what this article delivers: actionable insights, cutting-edge strategies, and real-world examples. You’ll get everything you need to refine your approach, engage decision-makers, and maximize your impact. Ready to dive into the future of business-to-business marketing? ...
Watch this short clip to get a bird's eye view of the Trendemon platform, its positioning and the tools it can consolidate: Want to see Trendemon in action? Start your free trial or talk to us.
B2B marketers must stay ahead of the curve as we approach 2024. In this newsletter, we highlight five pivotal topics that demand your attention, providing insights and strategies to navigate the gaps. Join us as we unlock opportunities and guide you through the trends that will shape your success in the coming year. 1. Privacy and depreciation of 3rd party cookies The landscape of digital marketing undergoes significant changes with the impending deprecation of 3rd party cookies and increasing focus...
Google optimize is gone. Now what? Actually, a lot. There’s so much more you can do when it comes to B2B website optimization. And you don’t need Google for that. Watch our 30-minute webinar with Elad Hefetz from Airfleet and Trendemon's Avishai Sharon as we take a deep dive into Account-Based Experience Optimization and explain how to connect personalization, experimentation, and revenue attribution. You can also explore our AB testing capability on your own! https://www.youtube.com/watch?v=kIcIlWPEMcc Book a demo with us...
As we usher in 2024, the spotlight is on ROI. B2B marketers are gearing up to align their strategies with a revenue-driven agenda. The challenge lies in quantifying the impact of every marketing action, and presenting the numbers that prove the influence of these activities. Decoding ROI: Aligning CMO-CFO Objectives As organizations engage in year-end budget discussions, the intricate dance between CMO objectives and CFO expectations becomes increasingly apparent. In the B2B realm the challenge of attributing marketing ROI is...
Introduction Earlier this year we officially kicked off our partnership with 6sense. Now, armed with half a year's worth of data, we delve deep into how this partnership has translated into quantifiable results. Specifically, we assessed the conversion of custom audiences based on 6sense segments into successful deals in comparison to other audience subsets. Methodology Before diving into results, let’s understand our evaluation framework: Identification and Mapping: Through Trendemon's 6signal integration (a reverse IP company lookup API by 6sense), we...
Measuring B2B marketing success is broken, and it's costing companies millions. ‘What gets measured gets managed,' Peter Drucker famously said. But what happens when what we're measuring in B2B marketing is fundamentally flawed? What are we really managing then? In this post we’ll discuss one of the more painful aspects of B2B marketing - why is it so hard to measure? Let's be honest, folks—the metrics we're using to measure B2B marketing success are about as suited for the job...
What exactly is B2B marketing personalization, and why are more companies turning to this approach? In simple terms, B2B personalization tailors content, messaging, and the overall experience to individual buyers based on their behaviors and pain points. It matters because B2B buyers now expect highly relevant, personalized content—no more one-size-fits-all marketing. Here’s why that’s important: Companies are realizing that personalized marketing increases engagement, boosts conversion rates, and creates better customer experiences. With the right personalization strategies, businesses can deliver targeted...
The previous edition of The Journey presented a 3-step process for maximizing conversion rates for target accounts: Segmentation, Identification and Activation. Today we take it one step further and discuss a significant, yet often overlooked factor in ABM strategies - Intent data. Intent - the disruptive factor behind ABM Let’s start with the bottom line - According to ABM research by Inbox Insight, 88% of B2B marketers claim ABM has improved their conversion rates. There’s no doubt ABM has changed...
By submitting this form, I agree to Trendemon's privacy policy.
