Discovering That Content Knowledge is Power
Tren Demon enabled Imperva to analyze visitor interaction with content on their blog and other content assets, so they could track and speed up their journey to becoming customers. The beneﬁts were almost immediate. Within one month, Imperva experienced an additional 4,000 page views, and after 60 days, there were more than 1,000 new monthly collateral downloads. As a happy surprise, they also saw a signiﬁcant increase in revenue.