From Anonymous to Engaged: Bitsight’s Always-On Web Personalization Playbook

Buyer journeys start anonymously—and often stay that way unless marketers find new ways to earn attention, relevance, and trust. In our recent session with Eric Cisternelli, Senior Digital Marketing Manager at Bitsight, we explored how Bitsight tackled this challenge head-on using an “always-on” personalization strategy powered by Trendemon. Here’s a look at how they turned anonymous visits into meaningful engagement, and what other marketers can learn from their approach.

Always-On Means Always-Relevant

Bitsight’s audience—cybersecurity leaders—are notoriously privacy-savvy, making it especially difficult to know who’s visiting the website. Instead of relying on form fills, Bitsight created an “always-on” personalization approach that dynamically surfaces the most relevant content across 2,000+ top-of-funnel pages. Whether it’s a blog post, glossary content, or learning pages, visitors are met with tailored CTAs and high-value offers like research reports and industry awards—ensuring the site always leads with value, even before a form is filled.

The result? More intentional content discovery, higher engagement rates, and ultimately, more anonymous visitors choosing to reveal themselves on their own terms. By focusing on delivering value at the earliest moments of the journey, Bitsight increases its chances of turning cold traffic into qualified leads—without the intrusive friction that often accompanies B2B lead capture strategies.

From Form Fill to Fast-Track

Once a visitor shares their email, Bitsight doesn’t stop at a single conversion. They use behavioral signals—from asset downloads to revisits to specific product or content pages —to dynamically adjust what CTAs and offers are presented next. For instance, someone who downloads a report may later be shown a tailored offer for a customized assessment or platform tour. This strategic approach accelerates qualified leads through the funnel while respecting sales teams’ time and focusing efforts on high-intent accounts.

This layered approach ensures that every interaction builds on the previous one. Instead of relying on static nurture streams, Bitsight uses Trendemon to create real-time personalized pathways. Their thank-you pages and post-conversion journeys are optimized to promote deeper engagement—offering additional resources like product tours or industry reports. It’s a true signal-based strategy: each interaction informs the next step, helping buyers self-educate and self-qualify faster.

Meet the LLM Buyer: Personalization in the Age of Chats

As traffic increasingly arrives through LLM agents like ChatGPT, Perplexity, and Gemini, Bitsight has begun rethinking its personalization playbook to accommodate the “LLM-informed” buyer. These visitors often land on Bitsight’s website with pre-formed perceptions—good or bad—based on how the brand has been portrayed across the open web. To respond, Bitsight is using Trendemon to dynamically serve contextually relevant CTAs or trust-building assets like press releases, awards, and industry reports.

This shift also highlights a larger trend: buyers are consuming content differently, with LLM models summarizing research and influencing initial impressions. Bitsight’s approach not only acknowledges that reality—it builds a strategy around it. The team is actively working to understand how they’re being represented in LLM chats and match the landing experience to that sentiment. Whether it’s mitigating potential negative impressions or accelerating positive momentum, this LLM-aware personalization layer is setting a new bar for digital strategy.

Watch the Full Session

Bitsight’s playbook is a masterclass in scaling relevance and value to anonymous buyers. If you’re navigating anonymous traffic, or the evolving role of LLM chats GTM, you won’t want to miss this.

👉 Watch the full session here: