Live Event Recap: B2B Growth Playbooks
![](https://trendemon.com/wp-content/uploads/2024/06/IMG_7234-1-scaled.jpg)
We recently co-hosted an exciting in-person event with Envy, where top B2B marketing experts shared their most effective strategies. The event featured 8 sessions, each filled with actionable advice and real-world examples. Here’s a closer look at two of these sessions:
Learning From Failure – How to Build and Grow an ABM Strategy from Scratch
Hosted by Michal Hershkovitz, Sr. Demand Generation Manager at JFrog, and Avishai Sharon, CEO and Founder of Trendemon.
- Mid-Year Benchmarks: Insightful 2024 mid-year benchmarks provided by Trendemon regarding B2B buyer journey.
- ABM Onboarding Playbook: A comprehensive look at JFrog’s ABM onboarding process and key initial KPIs to measure.
Watch the session here.
Leveraging Intent – From Local Initiatives to Global Strategy
Hosted by Hillel Zvi, SEO & ABM Lead at CheckPoint, and Avishai Sharon.
- Unified GTM Motions: The challenges CheckPoint faced in creating a unified GTM strategy.
- Target Account Selection: Hillel’s method for identifying and prioritizing target accounts.
- Key Takeaways: Uncover the critical insights from CheckPoint’s execution of their new ABM motion.
Watch the session here.
View the full presentations here.