Redefining B2B Marketing: GTM Strategies, Advocacy and Trust

Trendemon’s own founder and CEO, Avishai Sharon, recently sat down with Joel Harrison, founder of B2BMarketing.net to explore how trust, technology, and strategy are redefining B2B marketing. Join us as they dive into the importance of adapting GTM strategies, understanding modern buyer behaviors, and leveraging advocacy to build trust in an increasingly competitive landscape. Here are some key highlights: 

Evolving GTM Strategies for a Dynamic Market

GTM strategies are no longer confined to traditional approaches like demand generation or mass-market campaigns. Instead, frameworks such as Account-Based Marketing (ABM) are bridging gaps between sales and marketing, aligning teams around shared goals. Additionally, branding is regaining prominence, offering businesses a way to balance short-term measurable outcomes with long-term equity building.

Trust and Advocacy as Core Drivers

Trust has become the linchpin of modern B2B marketing. Advocacy—whether through referrals, champions, or community-building—is proving instrumental in closing deals and fostering authentic engagement. LinkedIn’s embrace of B2B influencer tools further demonstrates how peer recommendations and trusted voices are reshaping marketing strategies to cut through noise and skepticism.

Technology’s Role in Innovation

AI and other advancements are driving a new wave of innovation, enabling startups to develop niche solutions faster than ever before. While this creates opportunities, it also increases fragmentation in marketing technology. Marketers must adopt these tools strategically, ensuring they align with overarching business goals and address the unique challenges of modern buyer behaviors.

The Path Forward for B2B Marketers

The future of B2B marketing lies in aligning GTM strategies with the realities of today’s self-directed buyers, fostering trust through advocacy, and embracing thoughtful technology adoption. By balancing innovation with authenticity, businesses can thrive in an ever-changing landscape. 

Watch the full session here: