The Complete Guide to Website Personalization

In this paper, we tackle the fundamental and most common questions that we get asked about personalization: 

  • Why should marketing organizations invest in it?
  • When would be a good time to start? 
  • How to build digital experiences which reduce friction in your potential customers’ journeys?  
  • What are some benchmarks you should be aiming for?
  • Which solutions may be the right ones for you?