The 2026 GTM Playbook

In this session we joined Scratch Media + Marketing to explore how AI is shifting buyer behavior, and review the new CMO priorities that are reshaping 2026 GTM  programs.


Watch the session to:

  • Get a clear GTM alignment framework
  • Explore why websites must deliver answer-led experiences
  • Learn how CMOs operate with rapid experimentation
  • See how AI transforms modern buyer journeys
  • Understand why trust now drives vendor choice