Traditional analytics tools like Google Analytics stop at clicks and pageviews. This whitepaper shows B2B marketers how to connect content, journeys, and personalization to real pipeline impact.
Download the guide to learn:
How to segment by buying intent—not just traffic source or channel.
What signals to track to spot buyer progression across the funnel.
How to benchmark personalization performance and prove uplift.
Ways to define ROI in business terms your leadership will care about.
How to turn marketing data into a clear, revenue-focused narrative.