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The Sunset of Google Optimize & 4 Alternatives To Get You Through The Night

Google has announced that they will begin to phase out their Optimize service starting on September 30, 2023. This news has caught the attention of many marketers who have been using the service to improve their website and online campaigns. In this blog post, we’ll discuss the sun setting of Google Optimize and how marketers can prepare for this transition. 

What’s Google Optimize?

Google Optimize’s website optimization platform helped marketers test and personalize their website to improve user experience and conversion rates. 

Why is Google Optimize being phased out?

Google has decided to sunset Optimize as part of its ongoing efforts to streamline its product portfolio. In their words: “Optimize, though a longstanding product, does not have many of the features and services that our customers request and need for experimentation testing.” See the full announcement here.

Is this a blessing in disguise?

As mentioned, Google simply believes they can’t keep up with all the new website optimization solutions out there. This means that if you were a marketer using Google Optimize, you might have been missing out on all the advancements in the market and this could be an exciting opportunity to take your website to the next level. Don’t know which solutions are best suited for you? No problem, here are some of the best alternatives: 

If you are a B2C marketer looking for a Google Optimize alternative,here are a few options that might be a good fit: 

  • Optimizely: A popular website optimization platform that offers a range of features and capabilities, including A/B testing, personalization, and multivariate testing.
  • VWO: Another popular website optimization platform that offers similar features and capabilities to Optimizely, with a greater focus on enterprise customers.
  • Adobe Target: A powerful website optimization platform that offers advanced features, such as machine learning, AI-powered recommendations, and real-time personalization.

For B2B and Account-based marketers looking to optimize their website, there’s, well, us – Trendemon 🙂:

Trendemon uses AI to automatically personalize B2B buyer journeys. How? Instead of A/B testing many options (where in B2B websites with more limited traffic and segmented audiences would be less effective), Trendemon reverse-engineers successful journeys to create better, more personalized website journeys. additionally, it has the ability to personalize specific parts of the website based on the audience, and to show the impact of personalized experiences vs. non-personalized.  

How can marketers prepare for the sun setting of Google Optimize?

This could be a good opportunity to re-evaluate what you’re actually doing with regards to website optimization and if A/B testing really is the best way to move forward (or maybe embrace more AI-driven solutions), while identifying those areas that do need replacing. 

Research alternative solutions: Look into the alternatives to Google Optimize and compare the features, capabilities, and pricing to find the best fit for your needs. Trendemon, as well as other solutions, offer free trials to allow you to self-evaluate the fit. You’re also welcome to hop on a call with one of our personalization experts – book a time

Plan your migration: Develop a plan for migrating your website and campaigns from Google Optimize to the new platform. Make sure to take into account any changes to your website code and tagging that may be required.

Communicate with your team: Make sure that your team is aware of the change and understands the plan for migration.

In conclusion, the sun setting of Google Optimize will be a significant change for many marketers. However, with the right plan in place, it might be the perfect opportunity to take your website to the next level while smoothly transitioning out of Optimize – a more basic solution.