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What Have We Learned From Analyzing 5 Million B2B Buyer Journeys?

We recently invited Israel Blechman, CEO of TLM Marketing to speak with us about “Technology Buyer Journeys In 2022 And Where We Are Heading In 2023.” Some of the topics that we covered were:

  • Conversion rate benchmarks of B2B websites.
  • How long does it take to convert from anonymous website visitor to SQL? Time & Touchpoints 
  • How are marketers changing their approach in 2023?

Please enjoy a recording of the webinar together with the slides that we presented:

The presentation slides: