Cato Networks increased conversion rates by 310%
About Cato Networks
Cato Networks provides organizations with a cloud-based and secured global SD-WAN. Cato delivers an integrated networking and security platform that connects all enterprise locations, people and data. Cato Cloud cuts MPLS costs, improves performance between global and cloud applications, eliminates branch appliances, provides secure internet access everywhere, and seamlessly integrates mobile users and cloud datacenters into the WAN.
Based in Tel-Aviv, Israel, Cato Networks was founded in 2015 by cybersecurity luminary Shlomo Kramer, co-founder of Check Point Software Technologies and Imperva, and Gur Shatz, co-founder of Incapsula.
"My online conversion rate (visitor to known lead) went up by 310%. Every B2B company website needs Trendmeon to direct people to the right places and provide guidance to content creators. Plus, it’s an easily integrated technology. Other tools simply don’t provide these advantages"
The Challenge
Cato’s digital marketing efforts account for approximately 80% of its marketing-sourced revenue. After two years in operation, it was vital to maintain (or even improve) that level of performance.
The main objective of the website is to convert visitors into leads by prompting them to fill out a contact form. Given that Cato’s product relates to two different domains – security and networking, their website content also varies according to these fields. Therefore it was critical to identify which content should be presented to each visitor based on his specific interests. Without this insight, Cato’s ability to convert visitors was limited. Cato explored various tools to provide any possible insight on how to increase engagement.
The Playbook
Cato evaluated multiple products, but Trendemon’s easy integration impressed them the most. It took only two minutes to implement Trendemon’s code, followed by a rapid scan of all webpages. And then came the main factor: generating personalized experiences that serve content recommendations and calls to action to each visitor.
Trendemon’s insights and journey optimization kicked into play – personalized units effectively engaged visitors with content based on their unique interests, and ultimately increased conversions.
By serving the right message to the right visitor at the right time, Cato was able to lead visitors to fill out contact forms and converted unknown traffic into leads.
The Impact
Trendemon’s website personalization increased Cato’s conversion rates by 310%.
The number of pages read per visitor turned out to be a key conversion metric. Cato fine-tuned its content according to Trendemon’s insights, and the number of pages read per visitor increased to an average of 4. This figure is considerably high for a B2B website.
Trendemon’s insights uncovered the performance of traffic sources by measuring their contribution to content engagement and conversions. These insights were particularly useful for analyzing the the benefits and impact of paid advertising campaigns.
Content managers and writers learned how their articles and Blog posts effected buyer journeys – instead of just seeing an article was trending, they could now determine its contribution to business goals, and use these insights to write more on “converting” topics.