Hailo significantly increased engagement rates of target accounts

About Hailo

Hailo is a semiconductor manufacturing company, specializing in AI processors and the ability to deliver data-center class performance to edge devices.

 

hailo - new impact

“Their ABM capabilities are awesome! Exactly what B2B marketers needs to analyze marketing attribution and convert target accounts”
Debbie Schraibman
Digital Marketing Manager @ Hailo

The Challenge

Hailo’s main goal was to increase conversion of target accounts and personas visiting their website. Since the company is targeting AI professionals from different markets, a generic lead score metric served by Marketing Automation platforms was not enough to identify intent signals – Hailo also wanted to target anonymous visitors that demonstrated significant website engagement, and segment those visitors to serve them different content based on their specific interests. 

 

The Playbook

Create account-based target lists
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Activate personalized offers for target visitor
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Explore full journeys of target accounts
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Explore flow analysis of target accounts – from first touch to opportunity – and uncover engagement and conversions
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Track target accounts visiting the website with Trendemon’s weekly ABM email
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  • Note: The screens  displayed above are from Trendemon’s demo account dashboard

The Impact

By implementing the above strategy, Hailo achieved the following uplift during 3 months:

 

Increase in engagement of target accounts:

85% of target accounts visiting Hailo’s website proceed to a second pageview – 57% uplift from the 54% proceed benchmark.

65% of target accounts visiting Hailo’s website signaled high engagement (3 or more pages read) – 160% uplift from the 25% engagement benchmark.

 

Conversions rates to MQL: MQL conversion rates for visitors that engaged with personalized experiences was 10X higher compared to non-personalized journeys.

 

Optimized performance of content assets: top performing pages had 86% proceed rate (visitor continued to another pageview in the same session) and 82% read rate.

Full webinar

Click here to view the full Trendemon & Hailo webinar.

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