WalkMe tripled conversions of anonymous visitors into sales
About WalkMe
WalkMe is a leading Digital Adoption Platform. Its goal is to simplify user experience by combining visual cues and personalized guidance on top of website or enterprise software.
“With Trendemon you can track performance really easily and be sure that your funnels are optimized”
The Challenge
WalkMe’s main pain point was the effectiveness of website journeys. On the one hand, the company landed high volumes of website traffic from various sources (ad campaigns, organic search…), but on the other hand – those anonymous website visitors didn’t mature into leads. Despite the company’s vast amount of content resources (mainly Blog posts), website journeys were not optimized and failed to increase content engagement and conversions.
The Playbook
WalkMe explored Trendemon’s content attribution and insights to uncover top performing Blog posts and measure their impact on business goals.
The company leveraged content attribution to build personalized experiences that lead target audiences to top performing content.
Trendemon automatically measured the performance of each content offer, making it easy and simple to optimize the engagement funnel.
- Note: The screens displayed above are from Trendemon’s demo account dashboard
The Impact
WalkMe has substantially increased the conversion rates of anonymous visitors into knowns. Using Trendemon personalized offers the company experienced 2.8X growth in conversions rates.