Comparative B2B Content Marketing Benchmarks

What will you learn from the paper? Here are some of the topics we’ll discuss:

• How do you measure and attribute the influence of content marketing on business goals and what are some of the key metrics to look at?
• What does the content marketing performance of over 70 companies look like?
• Key takeaways from the comparative data and from top performing content marketers. What should you do to improve your own marketing’s performance?