5 mins

What is Content Journey Automation and How Can It Help You Boost Leads

Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the ...

How Appropriate Linking Can Maximize Your Content Performance

link building and SEO

Maximizing content marketing performance is a function of multiple approaches and strategies. From producing and distributing quality content to drive sales to presenting relevant offers to push leads to convert, there are many different ways to convert leads into actual customers. However, it seems as though this is often easier said than done. With many ...

5 mins

A Quick Checklist for a Quality Blog Post

Quick Checklist for a Quality Blog Post

In today’s competitive marketing world where companies are repeatedly striving to have their products or services seen, having an updated blog is already a well-accepted industry norm.
This post lists the main components a quality blog post should have when published. It will lists links to relevant examples from the world of content marketing as well as touch on the importance of not missing certain ‘must-haves’.

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