Creating compelling, authoritative content takes time, and it can be costly. When you make great content, the goal is to put it out in the world, so it can rack up views and shares, elevate your brand authority, and generate positive ROI. The question is, how can B2B companies that invest in high-quality content production find an affordable way to reach a wider audience? Content syndication via third-party platforms is a very effective way to do just that. But there's...
We're proud to present you with the first ever edition of the “The Journey – Customer Journey Insights & Trends” blog post series. This initiative will educate, share industry insights, best practices and provide you with the must-read knowledge to enable a simple yet impactful journey orchestration on your website. Over the past 2 years, with Covid playing a key role – Digital transformation has accelerated dramatically how B2B’s are selling and buying technology online. Trendemon has a unique advantage...
I know what you’re thinking… another article on B2B strategy? But wait, there’s more to this than you might guess. We’re diving deep into the essentials of a killer B2B website strategy that actually delivers. A successful B2B website strategy integrates several critical elements. It starts with comprehensive market research to deeply understand your target audience and their needs. Clear branding and messaging ensure that your website communicates what your company stands for and what it offers. The strategy should...
Lead generation is the most important goal for 85% of B2B content marketers. On the flipside, while Linkedin is popular, it’s also a very challenging platform with 46% of all lead gen ads failing. Even with compelling content to draw leads in and a persuasive sales team, filling the pipeline with high-quality leads is never an easy task. The question then becomes: how do you stand out from the crowd and get the right people to pay attention? Thankfully, there...
There's a good chance you spent more time consuming video content in the last two years than ever before — and you’re hardly alone. Video marketing is having a real moment in the sun in 2021, with viewership of B2B webinars and similar online events increasing by ten percentage points over last year. For B2B sellers, webinars can be particularly effective, especially at the top of the sales funnel (TOFU), where participating in a webinar can entice 62% of buyers...
Let’s face it: converting free clients into paying customers for B2B products can be tough. You’ve already gotten them through the door—they’ve signed up, tried your product, and maybe even liked it. But here’s the challenge: how do you convince them to take the next step and pay for it? Spoiler alert: it’s not about pushing harder. It’s about creating an experience that makes your B2B product a no-brainer for their business. In this guide, you’ll learn exactly how to...
By: Halel Porat, Trendemon COO and Head of Customer Success The Sudden Death of Field Marketing The new reality of the COVID-19 pandemic has set the marketing industry on its ear in 2020. Events, shows, and field marketing are all out the window for B2B companies, replaced by ebooks, case studies, and webinars as just about everyone works from home. To overcome these new challenges, marketing teams are rethinking their strategies, and most shift to focusing on their own media....
Written By - Zach Watson Content strategy has a keyword problem. Just ask any writer where they get their ideas from. They’ll all respond with keyword research. I’m not saying that’s a bad thing in itself. Content strategy must be data-driven. But relying solely on data from Ahrefs, Moz, or some other keyword tool is like only listening to music on Billboard's Top 100. Sure, there’s good stuff on that list, but you’re also missing out on tons of important...
While in many countries the physical streets are becoming deserted, the information highways are overwhelmed. As more and more of the world is keeping indoors, online activity, as the main connection with the outside world, is reaching unprecedented heights. Verizon reports more than 20% week over week increase in web traffic volumes (source). How is this affecting B2B marketers, as well as digital and content marketing in general? WFH in changing how we create as well as consume content In...
March 10, 2020 - It seems that everywhere you look these days, there is only one topic dominating the conversion - Coronavirus. As we try to glance beyond the panicked hysteria dominating the news cycles, we wanted to take a closer, data-driven look at online browsing and shopping behavior which may tell another part of the Covid-19 story. More specifically, since we work with content marketing teams in APAC as well as the US, we wanted to see how consumer...
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