As efficiency continues to be a core theme of 2023, why are B2B sales and marketing teams still not aligned? We are living in an ROI-centric world right now, and looking past this alignment leads to a major waste of resources and also reduces effectiveness. It’s not all bad news, however, as we have a brand new, disruptive solution to share with all of you. Introducing One-To-Won: We at Trendemon, are revealing our biggest upgrade in the past 2 years,...
Leads are the lifeblood of B2B. When you're selling high-value business solutions, every purchase counts. The only way to keep the revenue stream flowing is to find viable leads for your sales team. The leads you want to focus on have already shown some interest in purchasing, categorized as either Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs). Everybody agrees that the key distinction between MQLs and SQLs is that SQLs are more interested and prepared to purchase than...
Marketing to businesses just isn't the same as marketing to consumers. Nobody's impulse-buying B2B solutions at one in the morning because they saw a hilarious viral ad. B2B sales are driven by the conscientious nurturing of qualified leads, and running out of leads means no more deals on the horizon. That's why B2B sellers must generate an ample supply of leads on an ongoing basis. Lead generation is a high priority for 85% of B2B companies, and more than six...
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