Investments have been made. People have been hired. Results are expected. We all know that content marketing works. But what indicators tell you that your strategy is paying off? And if it’s not, how can you improve it? After talking to countless companies struggling with measuring 1their content efforts, we came up with a helpful cheat sheet. Here’s a little taste of four things that indicate the health state of your content marketing moves. For more, download the complete Cheat Sheet. Reach...
Part 1: The Race for Attention The room was packed. We’re visiting the 33rd floor of the building that housed one of the top agencies in the country. A small crowd of advertisers and analysts is gathered around the meeting table. They had come to learn about how our analytics are helping other companies measure their content marketing efforts. I opened by stating that for our solution to work, you first need to define clear online events as your goals....
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