Lead generation is the most important goal for 85% of B2B content marketers. On the flipside, while Linkedin is popular, it’s also a very challenging platform with 46% of all lead gen ads failing. Even with compelling content to draw leads in and a persuasive sales team, filling the pipeline with high-quality leads is never an easy task. The question then becomes: how do you stand out from the crowd and get the right people to pay attention? Thankfully, there...
There are occasions in life where it pays to get up, toss out your plans, and just go with the moment. Making B2B sales is not one of them. B2B selling is challenging. The stakes are higher, sales cycles are long, leads can be hard to come by – and when you do get a lead, you're dealing with multiple decision-makers when you try to close it. To succeed in B2B sales, you need a good strategy, and you need...
I had the pleasure of chatting with Marko Velimirović to discuss Trendemon's journey, our mission and what sets us apart in the marketing & sales technology space. Some key takeways: What Problem do we solve? The problem that we are helping our customers solve is how to understand if a user that is coming to their website is a relevant potential buyer. We help them understand what they are doing on their website, what’s the content they are engaging with,...
If you’re wondering how to grow a startup company, you’re in the right place. Building a startup is a rewarding journey, but it requires strategic planning, continuous learning, and resilience. For a successful startup, growth isn’t just about reaching new customers quickly—it’s about building a solid foundation to support long-term expansion. In this guide, we’ll walk through essential strategies for scaling your startup, offering practical insights to help you grow efficiently and effectively. 1. Achieving Product-Market Fit In the early...
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