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3 mins

In Defense of Personality

In another lifetime, my manager told me to delete a joke from a piece because business people “don’t believe in comedy.” Nevermind that we live in a world with two whole continents worth of “The Office,” or that I didn’t even think I was being funny. The stony-faced bosses shaved that piece of writing down ...

4 mins

4 Tips to Avoid Format Fatigue

Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market – oh, wait Hurry up, you’re ...

How Imperva Discovered That Content Knowledge Is Power

Imperva is a leading provider of enterprise-scale data and application security solutions that enable compliance and protect critical information from criminal activity. Recognized for its world-class technology, at the time of writing this case study, Imperva was the only company to have led Gartner’s Magic Quadrant for Web Application Firewalls for four consecutive years. They’re ...

3 mins

4 Call-to-Action Mistakes You Should Avoid

Content marketers can often have a love/hate relationship with calls to action. There’s always the fear that a call-to-action can come across as too sales-y or aggressive, and placement and design can be a head-scratcher. If you decide to add a CTA to your article body, here are a few mistakes to avoid. 1) Not ...

1 min

All Things Content on Martech Minute

Our CEO, Avishai Sharon, has been featured on Martech Minute – a video blog series about marketing technology stacks. This 10-minute interview addresses the challenge of measuring and attributing content marketing efforts, and how TrenDemon takes those challenges on head-on. Check it out with a full transcript on the Martekrs site, or view the interview below:

3 mins

4 Insider Tips on Really Evaluating Your Content

Investments have been made. People have been hired. Results are expected. We all know that content marketing works. But what indicators tell you that your strategy is paying off? And if it’s not, how can you improve it? After talking to countless companies struggling with measuring 1their content efforts, we came up with a helpful ...

2 mins

Interview on Syncsort blog -the Value of Personalized Marketing

Check out our interview with the Syncsort team regarding marketing personalization – link to full interview. Here is a short preview of the full interview: Can you tell us about the mission behind TrenDemon? How are you hoping to impact the digital marketing space? TrenDemon helps marketers better align their efforts with the company’s business goals. ...

10 mins

B2B Marketers, Stop Wasting Your Data Capital

Marketers, you are sitting on a goldmine yet most of it is turning to rubbish. In this post I would like to discuss why marketers have to be mindful about what they do with their data, what is Data Capital, how to use it effectively and what are the main challenges they are facing. I would also ...

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