Marketing teams worldwide spend significant amount of time thinking about their specific customer profiles and how to best match their offers to each one, from brainstorming ideas on how to segment customers based on specific attributes, to planning out the most appropriate email marketing campaigns to increase their CTR. All of these efforts are often concentrated under content marketing strategies to best generate, nurture, and maintain leads. To truly understand eventual impact on the customer experience, from initial interest and...
One of the major goals of the online marketer is getting as many leads as possible. However, it is not an easy task. So it’s important to pay special attention towards your marketing efforts and analyze the effectiveness of them. When it comes to online marketing efforts, especially in B2B online marketing, content marketing holds a prominent role. According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI, and 69% of the most effective...
When I wanted to build our b2b blog, I tried to find some simple guides to help me get started. I came across some great resources (some I’ll reference later in this post) but what I really needed was basic guide to help get me going in the right direction. Since I couldn’t find something clear and simple, I thought I’d give it a shot, based on our experience creating and promoting content for other companies. This post was originally...
As growth hackers we are obsessed with doing more with less, maximizing ROI and performance, analyzing journeys and measuring and improving results. This post is part guide part observations and examples we came across from clients using TrenDemon. The opportunity - your blog can do SO much more One of the things we discovered early on at TrenDemon when we started working with B2B brands and content marketers is that they many have great blogs, awesome content which they regularly update...
Many online businesses try to generate as many leads as possible. However, due to the fierce competition in this space, it is getting increasingly harder to generate high quality leads in a scalable way. As with any online acquisition channel, you need to pay special attention towards the ROI of your marketing efforts and analyze their effectiveness. When it comes to online marketing efforts, content marketing holds a prominent place today. Content advertising has the potential to deliver positive results...
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