In a recent insightful interview with Jon Miller, co-founder of Marketo, Engagio and ex-CMO at DemandBase, we delved deep into the transformative trends shaping the B2B marketing ecosystem. The discussion centers on the 5 key transformations that explain why and how to adapt your business to the latest trends. Here’s a snapshot of the key takeaways, but for the full range of insights, you won't want to miss the complete interview. Ready to watch? Click here to jump right into the...
Watch our session, "Make Peace with Your CFO - Prove and Improve ABM ROI," hosted by Adam Kaiser, VP Growth Marketing at 6sense, and Trendemon's Avishai Sharon. Learn how to measure the impact of ABM on business outcomes. The session addresses challenges in the ABM journey, presents a CFO-friendly approach for measuring business impact, and discusses winning strategies such as website experience optimization and personalization. Want to see Trendemon in action? Start your free trial or talk to us.
Google optimize is gone. Now what? Actually, a lot. There’s so much more you can do when it comes to B2B website optimization. And you don’t need Google for that. Watch our 30-minute webinar with Elad Hefetz from Airfleet and Trendemon's Avishai Sharon as we take a deep dive into Account-Based Experience Optimization and explain how to connect personalization, experimentation, and revenue attribution. You can also explore our AB testing capability on your own! https://www.youtube.com/watch?v=kIcIlWPEMcc Book a demo with us...
Now more than ever, businesses are prioritizing efficiency over growth; you need to be able to show proof of value, or you’ll be wished adieu. However, figuring out your website ROI can be hard as f**k, or is it? As we know, ROI consists of 2 parts, the return, and the investment; the investment part is usually straightforward as it's usually how much you spend on your website. The real challenge is finding the return. In this post, we will share a...
One thing we can definitely take from 2022 is that it’s a buyer's world, and we're just living in it. The road these buyer journeys are on is longer and bumpier than ever. Let’s get right into it. Picking up from where we left off in part 1 of our analysis. In this edition, we will talk about statistics on the impact of personalized content and experiences on accounts. How Many People For Each Target Account Are Visiting Your Website?...
There's no question that Account-Based Marketing has brought together sales and marketing programs. Account-Based Marketing (ABM) offers the personalization your customers need. Last week, we spoke with CATO Networks, a cloud-based security and network program, about their growth with ABM. Founded about five years ago, CATO has already acquired over 800 enterprise customers in 100 countries and has over 200,000 mobile users. Marketers Can’t Control the World. Unfortunately. Different people consume content in different ways. After tracking customer journeys for...
Realizing we don't always have the time to watch every webinar we want (as well as the onset of webinar fatigue), we thought it could be helpful to put together a deck with the key findings, benchmarks, stats and methodologies we've had our guest speakers on our webinars share. Enjoy! https://www.slideshare.net/AvishaiSharon/tldw-key-slides-stats-and-takeaways-from-our-202021-personalization-webinars
How do cyber security marketers can leverage account-based web personalization to reduce friction on their buyer journeys? This time, we've invite Limor Danai, marketing director @ Tenable to share with us her methodologies, best practices and challenges. Limor joined Tenable following the acquisition of Indegy, so we also discussed the differences between using personalization at a small startup versus a large enterprise like Tenable. https://www.youtube.com/watch?v=l1VsQL7ff4o&t=11s We've also shared some interesting statistics from our data, showing the strong correlation between number...
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