How Imperva Discovered That Content Knowledge Is Power
Imperva is a leading provider of enterprise-scale data and application security solutions that enable compliance and protect critical information from criminal activity. Recognized for its world-class technology, at the time of writing this case study, Imperva was the only company to have led Gartner’s Magic Quadrant for Web Application Firewalls for four consecutive years.
They’re also a valued TrenDemon customer. We’ve been working together for a little over a year, and I must say – it’s a true pleasure.
Imperva works with a complex marketing funnel, involving several business goals, and a whole lot of content. One of their main challenges was to understand what content had the most impact on each respective goal, and how they could leverage this information to optimize conversions – presenting the best messaging for each individual user.
As part of our work together we were able to show them a holistic view of what content worked best for both earned media and owned media, and what actions they needed to take to scale their successes in a meaningful way.
If I had to highlight a big takeaway from our work together thus far, it’s the importance of assigning specific content to a specific stage of the funnel. By clearly linking the two, and ensuring the promotion of the right piece of content at exactly the right time, you can really supercharge your growth.
But don’t take my word for it. Check out the case study to discover just how it was done.