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The decision to start a business blog is often fueled by the idea that to generate leads, you need to create valuable content that is worth reading. While this is a given in today’s competitive marketing landscape, where seemingly every business is publishing blog posts on a regular basis, the impact of such a blog is ultimately determined by its ability to engage and capture leads. Therefore, even if you have a team of truly creative and efficient writers capable...
With what seems like an endless number of marketing conferences, it can often be difficult to determine which are actually worth the hassle. Frankly, discovering which events will likely give you more “bang for your buck” can be another part-time position. Thankfully there are some that make this search process that much easier – these are the ones not to be missed and that stand out among the crowd. In just a week, one of the leading marketing conferences in...
With the emergence of multi-channel communication outlets, brands worldwide are seeking ways to differentiate their product offerings, while at the same time, reaching out to relevant audiences. This has proven to be a difficult task, with many competitors also looking (and often struggling) to deliver highly relevant and personalized content to end-users. For the past few years, we have been witnessing an exponential growth in content marketing. Yet, despite this growing investment in content creation and distribution, understanding the real...
As experienced marketers, we know the content marketing drill. First, develop customer personas and a target audience. Second, determine the appropriate message we want to convey to potential leads. Third, invest in hiring creative writing staff members or sourcing gifted freelance writers to put those messages into a succinct, yet persuasive format. Fourth, distribute the content and engage in other inbound marketing activities. And last, watch the leads come in. . However, this utopian content marketing schedule leaves out true,...
Last year’s elevator pitch of “describe your business or product in 15 seconds or less” has seemingly turned into a Twitter-dominated “tell your story or idea in 140 characters”. In both cases, the final goal is quite clear – you must be able to deliver a clear message to the end user. This is especially true considering the level of impatience surrounding consumer behavior, whether those incidences result from the time it takes for customers to be persuaded to make...
Marketing teams worldwide spend significant amount of time thinking about their specific customer profiles and how to best match their offers to each one, from brainstorming ideas on how to segment customers based on specific attributes, to planning out the most appropriate email marketing campaigns to increase their CTR. All of these efforts are often concentrated under content marketing strategies to best generate, nurture, and maintain leads. To truly understand eventual impact on the customer experience, from initial interest and...
One of the major goals of the online marketer is getting as many leads as possible. However, it is not an easy task. So it’s important to pay special attention towards your marketing efforts and analyze the effectiveness of them. When it comes to online marketing efforts, especially in B2B online marketing, content marketing holds a prominent role. According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI, and 69% of the most effective...
When I wanted to build our b2b blog, I tried to find some simple guides to help me get started. I came across some great resources (some I’ll reference later in this post) but what I really needed was basic guide to help get me going in the right direction. Since I couldn’t find something clear and simple, I thought I’d give it a shot, based on our experience creating and promoting content for other companies. This post was originally...
In recent years the topic of customer journey (sometimes called buyer journey or user journey) has got some well deserved attention. One of the main reasons this is becoming a hot topic (see this Google Trends chart) is because we are gathering so much information about users and their behaviors, it is now becoming possible to connect the dots, see where they’ve been and derive some meaningful insights. credit: Dilbert But first, what is a customer journey anyway? Customer Journey Definition...
So, we’re kinda idiots. For those who know us, that may not come as a real shock but to be a startup in the content marketing space and not have your own blog, well, that takes the prize... . That doesn’t mean we didn’t practice content marketing, write guest posts or use inbound marketing for lead generation or nurturing but we simply didn’t have our own blog. The main reason was that we put off starting our own blog until...
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