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As content marketers, we all know the value of what our former and current customers have to say about our product. In fact, we would all love to hear that our new customers reached us simply by word of mouth. However, in this digital age, the power of online reviews is often the first step in creating a relationship between the product and the potential buyer. In fact, the extent to which these reviews are powerful is astonishing. According to...
In today’s competitive marketing world where companies are repeatedly striving to have their products or services seen, having an updated blog is already a well-accepted industry norm. Unfortunately, keeping a blog requires consistent dedication and adequate writing abilities. After all, we can’t just types words out on Wordpress and expect that to have any sort of SEO value. Google and other leading search engines are far too smart for that to have any significance. Therefore, the challenge is quite obvious:...
If you're looking to drive sales on Instagram, you're in the right place. More and more B2B brands are discovering the potential of Instagram to reach decision-makers, build trust, and generate revenue. But succeeding on this platform requires more than just posting—it’s about crafting a marketing strategy that connects, informs, and converts. In this guide, we’ll walk through how to generate sales on Instagram, with actionable insights, real-world examples, and practical steps to help your business stand out. Ready to...
To thrive in today’s marketing world, content marketers need to adopt a thorough strategy that will first and foremost address quality customer pain points and demands. Only in this way will marketers be better positioned to onboard new customers, retain existing ones, and drive sales in the long run. In order to accomplish this difficult task, content marketers must understand the value of customer centricity when establishing or upgrading their content marketing campaigns. According to CMO.com, the need is obvious....
For the busy content marketers, writing deadlines can be pretty difficult to meet, especially when you are expected to develop blog ideas on your own. With so many other content marketing publications and outlets, it also becomes difficult to differentiate one content piece from another. Therefore, brainstorming on the fly can only help to a limited extent. Thankfully, there are resources and simple tips that quickly help writers generate blog ideas. Here are 7 of them: 1) Perform a competitor...
One of the key determinants of content marketing success is the number of actual views your site generates, and the bounce rate. According to a BrightEdge Study conducted last year, “organic search drives 51 percent of all visitors to B2B and B2C websites.” This means that achieving impressive Google search engine results is one of the key drivers of significant levels of inbound traffic. Within this context, it is important to understand that there are many different parameters that can...
The decision to start a business blog is often fueled by the idea that to generate leads, you need to create valuable content that is worth reading. While this is a given in today’s competitive marketing landscape, where seemingly every business is publishing blog posts on a regular basis, the impact of such a blog is ultimately determined by its ability to engage and capture leads. Therefore, even if you have a team of truly creative and efficient writers capable...
With what seems like an endless number of marketing conferences, it can often be difficult to determine which are actually worth the hassle. Frankly, discovering which events will likely give you more “bang for your buck” can be another part-time position. Thankfully there are some that make this search process that much easier – these are the ones not to be missed and that stand out among the crowd. In just a week, one of the leading marketing conferences in...
With the emergence of multi-channel communication outlets, brands worldwide are seeking ways to differentiate their product offerings, while at the same time, reaching out to relevant audiences. This has proven to be a difficult task, with many competitors also looking (and often struggling) to deliver highly relevant and personalized content to end-users. For the past few years, we have been witnessing an exponential growth in content marketing. Yet, despite this growing investment in content creation and distribution, understanding the real...
Here’s the deal: marketing automation isn’t just a buzzword. It’s the secret weapon behind some of the most successful marketing strategies out there. So, what is marketing automation? It’s all about using tools and technology to handle those repetitive tasks that eat up your time—like sending emails, nurturing leads, and tracking performance. But it’s more than just saving time. It’s about creating smarter, more personalized marketing campaigns that actually connect with your audience. The meaning of marketing automation goes beyond...
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