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B2B marketers must stay ahead of the curve as we approach 2024. In this newsletter, we highlight five pivotal topics that demand your attention, providing insights and strategies to navigate the gaps. Join us as we unlock opportunities and guide you through the trends that will shape your success in the coming year. 1. Privacy and depreciation of 3rd party cookies The landscape of digital marketing undergoes significant changes with the impending deprecation of 3rd party cookies and increasing focus...
Google optimize is gone. Now what? Actually, a lot. There’s so much more you can do when it comes to B2B website optimization. And you don’t need Google for that. Watch our 30-minute webinar with Elad Hefetz from Airfleet and Trendemon's Avishai Sharon as we take a deep dive into Account-Based Experience Optimization and explain how to connect personalization, experimentation, and revenue attribution. You can also explore our AB testing capability on your own! https://www.youtube.com/watch?v=kIcIlWPEMcc Book a demo with us...
As we usher in 2024, the spotlight is on ROI. B2B marketers are gearing up to align their strategies with a revenue-driven agenda. The challenge lies in quantifying the impact of every marketing action, and presenting the numbers that prove the influence of these activities. Decoding ROI: Aligning CMO-CFO Objectives As organizations engage in year-end budget discussions, the intricate dance between CMO objectives and CFO expectations becomes increasingly apparent. In the B2B realm the challenge of attributing marketing ROI is...
Introduction Earlier this year we officially kicked off our partnership with 6sense and shared our Better Together story on their website (link here). Now, armed with half a year's worth of data, we delve deep into how this partnership has translated into quantifiable results. Specifically, we assessed the conversion of custom audiences based on 6sense segments into successful deals in comparison to other audience subsets. Methodology Before diving into results, let’s understand our evaluation framework: Identification and Mapping: Through Trendemon's...
Measuring B2B marketing success is broken, and it's costing companies millions. ‘What gets measured gets managed,' Peter Drucker famously said. But what happens when what we're measuring in B2B marketing is fundamentally flawed? What are we really managing then? In this post we’ll discuss one of the more painful aspects of B2B marketing - why is it so hard to measure? Let's be honest, folks—the metrics we're using to measure B2B marketing success are about as suited for the job...
In the intricate world of B2B marketing, it's easy to get lost in the myriad strategies, tools, and metrics that promise brand success. Yet, when you dig deep, you'll find that at its core, B2B marketing revolves around two poles: one concrete and measurable, the other more abstract and intangible. Welcome to the dichotomy of B2B marketing – the balancing act between demand creation and demand conversion. The Tangible: Demand Conversion Often mistaken for demand generation, demand conversion encapsulates those...
In the competitive landscape of B2B Marketing, strategies have become increasingly dependent on website optimization. For B2B marketers, the process of optimizing websites demands a unique approach that focuses on both the journey-level and the page-level. In this post, we will explore the world of website optimization for B2B companies, highlighting the key differences between B2B website personalization and optimization vs B2C, and why they must be a part of your strategy. B2B vs. B2C Website Optimization: Notable Differences Understanding...
In the fast-paced world of B2B marketing, optimizing individual web pages has been a common practice for conversion rate optimization and user experiences. However, limiting your focus to individual pages may lead to missing the mark in driving meaningful conversions. Today, we'll explore why it is more effective to see the bigger picture and optimize the entire website journey experience for each persona, stringing together the most engaging content pieces to create a seamless conversion path. Understanding the Buyer's Journey:...
2 years ago, when a new VP of Marketing joined a company, one of their first decisions was what to buy/who to hire. In other words, how to spend money. Fast forward 24 months, and the first question a new marketing leader asks is what can I drop and how can I save money. In this edition, we’ll talk about some questions you should ask before investing in content creation and how to avoid wasting those precious dollars on content...
Gartner’s recent survey uncovered that CMOs have seen marketing technology significantly decrease in productivity, with utilization rates falling from 58% to 42% in 2022. For this reason, 75% of marketers report being under pressure to cut MarTech spend this year to deliver better ROI. Despite marketers still investing in tech, most of it is not being utilized effectively. Cutting costs is a given these days but it must come with a change of strategy. Evolving from Account Based to Buying Group Marketing Changes are...
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