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Email marketing proves just how much you can accomplish with old-school techniques. While email may not be the hottest tech around, it still generates a whopping 4,200% ROI. For B2B sellers especially, email remains the preferred communications channel to reach key decision-makers. In order to utilize email’s vast potential, marketers have to develop ways to cut through the noise and get their audience to not just click on their emails so they technically count as “read,” but actually engage with...
We 've recently invited Beth Hanson to speak with us on how they orchestrate buyer journeys on their website. Beth shared their playbook, along with interesting learnings on what they saw work and what didn't. Here is a recording of that webinar together with the slides that we presented, enjoy! https://vimeo.com/649831029 The presentation slides: https://www.slideshare.net/AvishaiSharon/how-perforce-orchestrates-buyer-journeys-on-their-website-webinar
Does event marketing work? More than nine out of ten marketers believe that in-person events help them achieve their business goals, with event marketing examples across industries showcasing just how impactful this channel can be. With pandemic safety measures having normalized virtual event marketing and online event marketing, hosting and attending events has become more convenient, cost-effective, and accessible than ever. Getting together like human beings to socialize, share experiences, and learn from each other — even in digital spaces...
There's a good chance you spent more time consuming video content in the last two years than ever before — and you’re hardly alone. Video marketing is having a real moment in the sun in 2021, with viewership of B2B webinars and similar online events increasing by ten percentage points over last year. For B2B sellers, webinars can be particularly effective, especially at the top of the sales funnel (TOFU), where participating in a webinar can entice 62% of buyers...
In a recent Gartner survey, nearly 60% of business leaders admitted that lead generation is their biggest challenge. Finding quality leads remains to be particularly challenging for many B2B marketers. With the digital space littered with tailored content that consumers barely have to struggle to find, and rife content syndication, B2B marketers find it hard to make their content generate quality leads. However, being challenging doesn't make lead generation any less important to the success of B2B companies. The right...
Ask any leader of an enterprise-level company what's most important, and you'll probably get the same answer: it's the customers – without whom there are no sales, no revenue, and no business. Yet, many enterprise companies struggle to understand their customers and their concerns. They have issues communicating through the channels their customers are most interested in and delivering marketing content that moves the needle. Without the right tools to gather knowledge about your customers and leverage it appropriately, it's...
We've all heard the plaintive cry of the frustrated shopper stuck in customer service purgatory: "I just want to talk to a real human!" It's a relatable sentiment, but one you can expect to hear less and less of in the years ahead. AI-powered automation is becoming increasingly sophisticated and helpful – and not just for dealing with basic customer service inquiries. Even in the challenging environment of B2B, AI chatbots are finding use in sales and marketing applications. There,...
Debates about information gathering and privacy on the web may be far from over, but let's face it. The big data genie is out of the bottle, and he's not going back in anytime soon. Buyers have come to expect and appreciate marketing approaches that recognize them as unique individuals. That's especially true in B2B contexts, where long sales cycles and highly deliberative purchasing processes are the norm. In fact, personalized calls to action are more than 200% more effective...
There are occasions in life where it pays to get up, toss out your plans, and just go with the moment. Making B2B sales is not one of them. B2B selling is challenging. The stakes are higher, sales cycles are long, leads can be hard to come by – and when you do get a lead, you're dealing with multiple decision-makers when you try to close it. To succeed in B2B sales, you need a good strategy, and you need...
Digital marketing is a multi-channel affair these days. Still, the point of engaging audiences across the far reaches of cyberspace is to shepherd them to where leads convert: your company website. It's the one environment where you have total control of the content, layout, and aesthetics that your audience will experience. There's no better place to show off exactly what you're all about and what you can deliver for your customers. However, trying to turn the website of your dreams...
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