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Creating compelling, authoritative content takes time, and it can be costly. When you make great content, the goal is to put it out in the world, so it can rack up views and shares, elevate your brand authority, and generate positive ROI. The question is, how can B2B companies that invest in high-quality content production find an affordable way to reach a wider audience? Content syndication via third-party platforms is a very effective way to do just that. But there's...
We're proud to present you with the first ever edition of the “The Journey – Customer Journey Insights & Trends” blog post series. This initiative will educate, share industry insights, best practices and provide you with the must-read knowledge to enable a simple yet impactful journey orchestration on your website. Over the past 2 years, with Covid playing a key role – Digital transformation has accelerated dramatically how B2B’s are selling and buying technology online. Trendemon has a unique advantage...
I know what you’re thinking… another article on B2B strategy? But wait, there’s more to this than you might guess. We’re diving deep into the essentials of a killer B2B website strategy that actually delivers. A successful B2B website strategy integrates several critical elements. It starts with comprehensive market research to deeply understand your target audience and their needs. Clear branding and messaging ensure that your website communicates what your company stands for and what it offers. The strategy should...
While there may be bountiful customer data sources all around us, it's not always easy to find meaningful signals amidst all the noise. The accuracy and relevance of data are a significant concern. 72% of organizations are convinced that data quality issues affect how their customers trust and perceive them. Rich, high-quality customer data is needed for your sales team to make deep customer connections that convert. While basic tools like lead capture forms can help you amass reliably accurate...
By 2025, 60% of B2B companies will have fully adopted a data-driven approach to sales. But even among sellers that have already made this transition, data is not always being used to its full potential. While nearly nine out of ten B2B companies say that data quality is an important factor in their sales and marketing decisions, only 38% are leading with account-based marketing campaigns that rely on high-quality data and effective personalization. To succeed in the modern B2B marketplace,...
Lead generation is the most important goal for 85% of B2B content marketers. On the flipside, while Linkedin is popular, it’s also a very challenging platform with 46% of all lead gen ads failing. Even with compelling content to draw leads in and a persuasive sales team, filling the pipeline with high-quality leads is never an easy task. The question then becomes: how do you stand out from the crowd and get the right people to pay attention? Thankfully, there...
Email marketing proves just how much you can accomplish with old-school techniques. While email may not be the hottest tech around, it still generates a whopping 4,200% ROI. For B2B sellers especially, email remains the preferred communications channel to reach key decision-makers. In order to utilize email’s vast potential, marketers have to develop ways to cut through the noise and get their audience to not just click on their emails so they technically count as “read,” but actually engage with...
We 've recently invited Beth Hanson to speak with us on how they orchestrate buyer journeys on their website. Beth shared their playbook, along with interesting learnings on what they saw work and what didn't. Here is a recording of that webinar together with the slides that we presented, enjoy! https://vimeo.com/649831029 The presentation slides: https://www.slideshare.net/AvishaiSharon/how-perforce-orchestrates-buyer-journeys-on-their-website-webinar
Does event marketing work? More than nine out of ten marketers believe that in-person events help them achieve their business goals, with event marketing examples across industries showcasing just how impactful this channel can be. With pandemic safety measures having normalized virtual event marketing and online event marketing, hosting and attending events has become more convenient, cost-effective, and accessible than ever. Getting together like human beings to socialize, share experiences, and learn from each other — even in digital spaces...
There's a good chance you spent more time consuming video content in the last two years than ever before — and you’re hardly alone. Video marketing is having a real moment in the sun in 2021, with viewership of B2B webinars and similar online events increasing by ten percentage points over last year. For B2B sellers, webinars can be particularly effective, especially at the top of the sales funnel (TOFU), where participating in a webinar can entice 62% of buyers...
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