3 mins

Marketing differentiation: 3 Essential Steps to Make Your Product Stand Out

Marketing differentiation

Marketing differentiation is an old concept that an enterprise must adapt to the Internet age if it wants to survive. For brick-and-mortar companies, differentiation strategies can take months or years to implement. But for online companies, such strategies can happen simply by changing some code. This is not necessarily an advantage, because competitors can match ...

3 mins

Top 4 Content Marketing Trends in 2017

content marketing trends

On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is ...

3 mins

5 Great Tips & Tricks for Mastering Content Marketing

content marketing tips tricks

Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel ...

3 mins

Introducing TrenDemon’s New Content Marketing Attribution Dashboard

New dashboard

We, at TrenDemon, are obsessed with transforming complex data into clear, delightful and visual insights. This is why over the past months we’ve been working hard to redesign our content marketing attribution dashboard. As a solution for the overwhelmed marketer, we go to great lengths to make our software as automated, simple and proactive as ...

3 mins

Rise of the Machines: Have Human Marketers Become Obsolete?

Autonomous Marketing

In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What ...

8 mins

Content Marketing Analytics – Why It Matters and How to Measure Content ROI

content marketing analytics

This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics? If you look up content  marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this ...

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