buttom
8 mins

Content Marketing Analytics – Why It Matters and How to Measure Content ROI

content marketing analytics

This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics? If you look up content  marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this ...

8 mins

Content Remarketing – Returning Your Visitors Back To The Conversion Path

Content Remarketing

This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. What Is Content Remarketing? First things first, what is content remarketing? ...

6 mins

How Content Personalization Can Amplify Your Marketing Automation

content personalization

The purpose of this post is to explore the intersection between content personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization – Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot ...

5 mins

What is Content Journey Automation and How Can It Help You Boost Leads

journeys

Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the ...

6 mins

Every Content Marketer’s Dream Toolbox

Content Marketer Toolbox

For content writers, staying organized and meeting deadlines can be difficult. Thankfully, there are tools such as Trello, Hootsuite, Serpbook and others, that make sense of all the mess. This post will highlight some of the most useful tools for content writers and marketers, with emphasis on their level of performance efficiency.

How Appropriate Linking Can Maximize Your Content Performance

link building and SEO

Maximizing content marketing performance is a function of multiple approaches and strategies. From producing and distributing quality content to drive sales to presenting relevant offers to push leads to convert, there are many different ways to convert leads into actual customers. However, it seems as though this is often easier said than done. With many ...

Older posts