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3 mins

5 Great Tips & Tricks for Mastering Content Marketing

content marketing tips tricks

Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel ...

3 mins

Introducing TrenDemon’s New Content Marketing Attribution Dashboard

New dashboard

We, at TrenDemon, are obsessed with transforming complex data into clear, delightful and visual insights. This is why over the past months we’ve been working hard to redesign our content marketing attribution dashboard. As a solution for the overwhelmed marketer, we go to great lengths to make our software as automated, simple and proactive as ...

3 mins

Rise of the Machines: Have Human Marketers Become Obsolete?

Autonomous Marketing

In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What ...

8 mins

Content Marketing Analytics – Why It Matters and How to Measure Content ROI

content marketing analytics

This post discusses the importance of content marketing analytics and explains some of the key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics? If you look up content  marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this ...

8 mins

Content Remarketing – Returning Your Visitors Back To The Conversion Path

Content Remarketing

This post discusses how content remarketing can help you get your visitors to return to the conversion funnel. Content is a journey and one of the biggest challenges B2B brands face is getting abandoned traffic and relevant visitors back on their site and to the right track. What Is Content Remarketing? First things first, what is content remarketing? ...

6 mins

How Content Personalization Can Amplify Your Marketing Automation

content personalization

The purpose of this post is to explore the intersection between content personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization – Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot ...

5 mins

What is Content Journey Automation and How Can It Help You Boost Leads

journeys

Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the ...

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