6 mins

How content personalization can amplify your marketing automation

content personalization

The purpose of this post is to explore the intersection between content, personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization – Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot ...

5 mins

What is Content Journey Automation and How Can It Help You Boost Leads


Digital marketers today are collecting and analyzing huge amounts of data in an attempt to connect the dots. One way marketers deal with this overwhelming amount of information is with marketing automation, meaning the ability to carry out actions automatically based on a given set of events. This automation revolution is now starting to penetrate the ...

6 mins

Every Content Marketer’s Dream Toolbox

Content Marketer Toolbox

For content writers, staying organized and meeting deadlines can be difficult. Thankfully, there are tools such as Trello, Hootsuite, Serpbook and others, that make sense of all the mess. This post will highlight some of the most useful tools for content writers and marketers, with emphasis on their level of performance efficiency.

How Appropriate Linking Can Maximize Your Content Performance

link building and SEO

Maximizing content marketing performance is a function of multiple approaches and strategies. From producing and distributing quality content to drive sales to presenting relevant offers to push leads to convert, there are many different ways to convert leads into actual customers. However, it seems as though this is often easier said than done. With many ...

5 mins

A Quick Checklist for a Quality Blog Post

Quick Checklist for a Quality Blog Post

In today’s competitive marketing world where companies are repeatedly striving to have their products or services seen, having an updated blog is already a well-accepted industry norm.
This post lists the main components a quality blog post should have when published. It will lists links to relevant examples from the world of content marketing as well as touch on the importance of not missing certain ‘must-haves’.

Older posts