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6 mins

Why Data Visualization Is Key in Content Marketing Analytics

In this post I’d like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. ...

10 mins

B2B Marketers, Stop Wasting Your Data Capital

Marketers, you are sitting on a goldmine yet most of it is turning to rubbish. In this post I would like to discuss why marketers have to be mindful about what they do with their data, what is Data Capital, how to use it effectively and what are the main challenges they are facing. I would also ...

3 mins

Top 3 Marketing Analytics Tips

top 3 marketing analytics

Investments in marketing, particularly content, are set to increase. But if marketers don’t know if their efforts are boosting the bottom line, then what’s the point? Marketing analytics enable a marketer to gauge the success of strategy and its components as paths to eventual conversion. When marketing analytics show that a tactic isn’t working, change ...

3 mins

Marketing differentiation: 3 Essential Steps to Make Your Product Stand Out

Marketing differentiation

Marketing differentiation is an old concept that an enterprise must adapt to the Internet age if it wants to survive. For brick-and-mortar companies, differentiation strategies can take months or years to implement. But for online companies, such strategies can happen simply by changing some code. This is not necessarily an advantage, because competitors can match ...

3 mins

Top 4 Content Marketing Trends in 2017

content marketing trends

On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is ...

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