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You’re a B2B company gearing up to launch a new product or service in a tough, competitive market. Traditional marketing tactics just don’t cut it anymore, so you’re turning to GTM strategies to drive results and achieve your goals. The challenge? How do you demonstrate ROI and measure impact in an oversaturated market where the B2B buyer’s journey is anything but simple. In a thought-provoking discussion with Trendemon’s CEO Avishai Sharon, Paul Wright, Head of Media and Technology at Gilroy,...
What do you get when two experienced marketers get together to talk about GTM strategies? A gripping conversation about breaking paradigms, changing the discourse on inbound vs outbound, and advocating for audience-centric marketing. Avishai Sharon, CEO of Trendemon, and Idan Carmeli, Managing Director of Go Envy, a B2B marketing agency for tech companies, share their insights on one of the most heated topics in GTM strategies: Inbound vs outbound - which way should you go? Especially when you’re a startup...
We recently had the pleasure of chatting to Simon James, Senior Global Marketing Operations Manager at Everbridge. Simon joined us for an insightful conversation on driving operational transformation in large organizations. The discussion covers the nuances of aligning technology, teams, and strategy to achieve success in modern B2B marketing. Simplifying Complexity by Building a Strong Operational Core Establishing a robust operational foundation is the first step in any B2B Marketing transformation. This involves: Streamlining core tech infrastructure, including CRMs and...
Trendemon’s own founder and CEO, Avishai Sharon, recently sat down with Joel Harrison, founder of B2BMarketing.net to explore how trust, technology, and strategy are redefining B2B marketing. Join us as they dive into the importance of adapting GTM strategies, understanding modern buyer behaviors, and leveraging advocacy to build trust in an increasingly competitive landscape. Here are some key highlights: Evolving GTM Strategies for a Dynamic Market GTM strategies are no longer confined to traditional approaches like demand generation or mass-market...
The landscape of B2B marketing is undergoing a profound transformation. Traditional lead-based approaches are losing ground, giving way to account-based strategies that better address the complexities of today’s buyer journey. Avishai, Trendemon’s CEO and Founder, shared valuable insights on this shift at the recent Demand 2024 event hosted by Metadata.io, shedding light on why lead generation strategies are increasingly insufficient and how B2B marketers can adapt by adopting account-based KPIs to better predict and prioritize GTM success. The Decline of...
GTM strategies have traditionally relied on lead-based KPIs to measure success. The classic approach is simple: convert anonymous prospects into leads, pass them to sales, and close deals. But is this method still relevant? Today’s buyers are doing the majority of their research before ever engaging with sales, raising the question: are traditional lead-based KPIs still effective, or is it time to adopt a new approach that reflects evolving buyer behaviors? 2024 Data Signals the End of the Traditional Lead-Gen...
We recently had the pleasure of sitting down with Gal Aga, co-founder and CEO of Aligned, to discuss a transformative concept in sales – Buying Process as a Service. This conversation shed light on how the modern sales landscape is shifting and what it means for today’s sales teams. Shifts in Buyer Behavior and the Role of Sales Today’s sales professionals face the challenge of managing more stakeholders and navigating longer, more intricate sales cycles. Today’s Buyers have unprecedented access...
Join us for a session with Adir Zimerman, founder of Rainmakers, and an expert in lead generation, closing deals, and customer nurturing for B2B founders. In this discussion, Trendemon’s Founder and CEO, Avishai Sharon, sits down with Adir to explore critical topics shaping the future of sales: The balance between outbound, inbound, and buyer-led strategies The evolving role of founders in the sales process Creating effective feedback loops across product, customer success, sales, and marketing teams The future of SDR...
Our CEO and Founder, Avishai Sharon, recently joined DemandBase on their OnBase podcast! Tune in as Avishai dives deep into the evolving landscape of B2B marketing and the increasing importance of ABM strategies. Here’s a snapshot of the key topics discussed: The Shift from Traditional Demand Generation: Why traditional demand generation tactics are becoming less effective in today’s B2B environment and how ABM offers a more targeted and efficient approach to reaching and engaging buyers. Data-Driven Insights on Buyer Behavior:...
Join us for an insightful conversation as Avishai Sharon, CEO and Founder of Trendemon, sits down with Yam Regev, a Global Marketing Advisor. Don't miss out as they delve into: Role of the Marketing Leader: Defining the mission, setting KPIs, and aligning business strategy with marketing goals. Evolving Marketing Functions: How to integrate brand, product marketing, and demand generation into your strategy. Planning vs. Execution: Balancing strategic planning with operational execution for effective results. Adapting to Market Changes: Exploring how...
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