Realizing we don't always have the time to watch every webinar we want (as well as the onset of webinar fatigue), we thought it could be helpful to put together a deck with the key findings, benchmarks, stats and methodologies we've had our guest speakers on our webinars share. Enjoy! https://www.slideshare.net/AvishaiSharon/tldw-key-slides-stats-and-takeaways-from-our-202021-personalization-webinars
How do cyber security marketers can leverage account-based web personalization to reduce friction on their buyer journeys? This time, we've invite Limor Danai, marketing director @ Tenable to share with us her methodologies, best practices and challenges. Limor joined Tenable following the acquisition of Indegy, so we also discussed the differences between using personalization at a small startup versus a large enterprise like Tenable. https://www.youtube.com/watch?v=l1VsQL7ff4o&t=11s We've also shared some interesting statistics from our data, showing the strong correlation between number...
https://vimeo.com/508109716 How do you personalize B2B website experiences when you have over 50 different products, dozens of buyer personas and need to manage extremely long conversion cycles? This is the herculean challenge AudioCodes' marketing team is confronted. We've asked our good friend Daniel Bleichman, who heads marketing operations at AudioCodes, to share with us his approach, tech stack and methods for managing such complex buyer journey scenarios. Personalization is now regarded by digital marketers as the most effective yet most...
If there’s one thing I see when I speak to marketers it’s that they have the best of intentions. Nobody falls asleep on the job (usually the job is more related to lack of sleep). Everybody wants to see their efforts succeed. But good intentions and success, unfortunately, don’t always go hand-in-hand. There are a lot of inadvertent mistakes that marketers make with regard to their content marketing. Check out the list below for a few of them: 1) Changing...
Here’s the deal: B2B marketing campaigns aren’t just about selling. They’re about connecting with your target audience in a way that solves their problems and grabs their attention. The best B2B marketing campaigns stand out because they’re creative, strategic, and built around understanding the customer journey. They use multiple touchpoints, from social media platforms to b2b content marketing, to engage potential customers and build trust. In this article, we’ll break down award-winning B2B campaigns and show you what makes them...
In almost every conversation we are having with a major brand, the topic of privacy and the handling of private users’ data is discussed. Of course, GDPR was the main trigger for these discussions. But today, now that the initial shockwaves have subsided a bit, it’s a good time to take a deeper look into the issue. The purpose of this post is to explore how some corporations are adapting to this new environment where personal data is protected by...
Here’s the truth: conversion web design isn’t just about making your website look good—it’s about turning visitors into customers. A well-designed site creates a seamless experience that guides users toward taking action, whether that’s signing up for a free trial or making a purchase. Why does this matter? Because your website is often the first impression of your business. A strong web design can increase trust, boost engagement, and most importantly, increase conversions. Ultimately, the bottom line is simple: investing...
Last week, I had the pleasure of presenting at Content Marketing Conference in Boston. While I really enjoyed sharing some new concepts and ideas with the attendees, I enjoyed the sessions even more. One of the unique things about this conference is that the keynotes are all about the intersection of content marketing and comedy, which makes for a pretty entertaining 3 days. I came back armed with some great insights. Here are just a few of them: 1) When in doubt,...
Earned Media Value (EMV) is a critical metric in modern marketing. It represents the estimated value of media coverage or customer-driven content that your brand receives without directly paying for it. Think of social media mentions, shares, online reviews, and articles written about your brand—this is the power of earned media. Why does it matter? Unlike paid campaigns, earned media value provides a measure of how effective your marketing efforts are in generating organic buzz and increased brand awareness. By...
When a new customer starts using our product, I always ask them the same question: "What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: Of course, there is the best route to the office, and so people should take it. But as I dug in the data, looking for that...
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