B2B data is the backbone of today’s business landscape. It includes critical information like contact details, intent data, and firmographics that help businesses connect with their ideal customer profile (ICP). In an era where data-driven decisions shape success, accurate and up-to-date B2B data empowers sales and marketing teams to shorten the sales cycle and maximize ROI. This guide explores the power of B2B data, its applications, and how businesses can harness it to unlock valuable insights for growth. Let’s get...
On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is about supplying a diversity of information directly and indirectly related to what you do, so that your website becomes a trusted source and a place...
Thanks for reading part 5 of our series: Personalization Perfection. If you haven’t read parts 1, 2, 3, and 4, click here. Personalization is Vital The ultimate content is that which is adjusted to a specific user group. The majority of marketers have come to understand that personalized content is vital for a proper marketing campaign. In fact, it has gotten to the point that personalized content is seen as more important than outbound marketing or generalized content, and is getting a greater...
Thanks for reading part 4 of our series: Analytics and insights. If you haven’t read parts 1, 2 and 3, click here. In our last post, we looked at conversion optimization steps. An important part of conversion optimization is assessing user actions at vital parts of the page so that companies can change elements of the page if needed. Analytics are various tools that provide automated analysis and insights of user actions at touchpoints and other page elements to assist in the optimization...
Thanks for reading part 3 of our series: Optimization and Conversion. If you haven’t read parts 1 and 2, click here. Our previous blog looked at user experience (UX) issues that should be accounted for in the design of every website because a smart website is the basis for good content marketing. Once UX has been analyzed, the website must still be repeatedly altered to ensure maximum user conversion, AKA, conversion optimization. Evolve Your Website for Better Optimization Research has discovered that the average company...
Welcome to a new five-part series about the four vital factors in running a successful content marketing campaign. We’ll be covering tips, tools, and best practices, from the first step of the user journey all the way to reaching your conversion goals. What Your Content Marketing May Be Missing A growing majority of marketers feel that content marketing is the wave of the future. Properly done, content marketing costs 62% less but generates 3x more leads than traditional marketing. Great content creates a link...
Thanks for reading part 2 of our series: Analyzing the User Journey. If you haven’t read part 1, click here. Having great content is essential, but pointless if people cannot easily find, browse, or read relevant articles, or follow the all-important call to action. In fact, even if you paste quality content all over your homepage, few will return to a slow, unattractive, and generally confusing website. To discover how users are interacting with your website, analyzing the user journey is...
In many industries, automation software has taken the place of human activity. One area of particular growth is autonomous marketing software, covering various activities such as competitor intelligence, decision support systems, data mining, and operations management. The market for autonomous marketing will amount to more than $6.5 billion worldwide in 2019, growing from about $2 billion in 2012. What Does Autonomous Marketing Mean for Marketers Some experts believe that autonomous marketing machines can replace humans in areas that rely on these functions, such as marketing. We...
This post discusses the importance of content marketing analytics, content marketing attribution what are some key parameters we should look at to better understand our content’s performance and ROI. What is content marketing analytics?If you look up content marketing analytics or content marketing insights you can see many different interpretations. For the purpose of this post, we look at content marketing analytics as the system or method to measure and attribute the value of the marketer's content activities and assets in relation...
The purpose of this post is to explore the intersection between content personalization, marketing and automation. Before we can understand how personalization can help get better results from our marketing automation, let’s first discuss content and personalization. Personalization - Identifying a person’s attributes and customizing the experience accordingly The impact of personalization on performance cannot be understated. Here are some eye-opening stats to put things in perspective:1) Marketers see an average increase of 20% in sales when using personalized web experiences. (source)2) Personalized...
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