Have you installed a chatbot yet? No? What about a podcast? Podcasts are really hot at the moment. Have you started one? VR. You really need to look into VR. No? Facebook live? 360 video? Vine? You really need to get on Vine. That’s the future of content market - oh, wait Hurry up, you’re getting behind. ************* It’s so easy to fall into the trap of trying any new content format or platform that comes up. It’s like in high...
Marketers, you are sitting on a goldmine, yet most of it is turning to rubbish. In this post, I will discuss why marketers have to be mindful of data, the importance of data capital, and the main challenges of leveraging it. I will also review a basic framework that allows us to approach big data questions through small steps. Why bother with data? Data holds the key to sustainable growth. In marketing, similar to the scientific world, innovation and growth...
Imperva is a leading provider of enterprise-scale data and application security solutions that enable compliance and protect critical information from criminal activity. Recognized for its world-class technology, at the time of writing this case study, Imperva was the only company to have led Gartner’s Magic Quadrant for Web Application Firewalls for four consecutive years. They're also a valued TrenDemon customer. We've been working together for a little over a year, and I must say - it's a true pleasure. Imperva works...
Content marketers can often have a love/hate relationship with calls to action. There’s always the fear that a call-to-action can come across as too sales-y or aggressive, and placement and design can be a head-scratcher. If you decide to add a CTA to your article body, here are a few mistakes to avoid. 1) Not considering the traffic source or campaign. User behavior differs from platform to platform, and also by traffic source. For example - people engaging with your...
Investments have been made. People have been hired. Results are expected. We all know that content marketing works. But what indicators tell you that your strategy is paying off? And if it’s not, how can you improve it? After talking to countless companies struggling with measuring 1their content efforts, we came up with a helpful cheat sheet. Here’s a little taste of four things that indicate the health state of your content marketing moves. For more, download the complete Cheat Sheet. Reach...
I was running late for my next meeting. I rushed to the car- a rental I picked up at the airport - and starting looking frantically for the sat nav. This was a few years before Waze and Google Maps when digital navigation was just starting out. I launched the maps app from the display panel and typed in the address. A marker showed me the locations on a detailed street map of the area. I spent a few more...
Check out our interview with the Syncsort team regarding marketing personalization - link to full interview. Here is a short preview of the full interview: Can you tell us about the mission behind TrenDemon? How are you hoping to impact the digital marketing space? TrenDemon helps marketers better align their efforts with the company’s business goals. In my previous role, as a founder at an online marketing agency, I experienced first-hand the challenges of measuring and proving content marketing ROI. I was...
B2B data is the backbone of today’s business landscape. It includes critical information like contact details, intent data, and firmographics that help businesses connect with their ideal customer profile (ICP). In an era where data-driven decisions shape success, accurate and up-to-date B2B data empowers sales and marketing teams to shorten the sales cycle and maximize ROI. This guide explores the power of B2B data, its applications, and how businesses can harness it to unlock valuable insights for growth. Let’s get...
On the Internet, if you want to get your brand into people’s minds, you need to get them to come to you. A company must, therefore, have a website that is easy to use and content that serves whatever the user wants to accomplish. In other words, “content” is no longer just about your product. It is about supplying a diversity of information directly and indirectly related to what you do, so that your website becomes a trusted source and a place...
Thanks for reading part 5 of our series: Personalization Perfection. If you haven’t read parts 1, 2, 3, and 4, click here. Personalization is Vital The ultimate content is that which is adjusted to a specific user group. The majority of marketers have come to understand that personalized content is vital for a proper marketing campaign. In fact, it has gotten to the point that personalized content is seen as more important than outbound marketing or generalized content, and is getting a greater...
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