See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
How do cyber security marketers can leverage account-based web personalization to reduce friction on their buyer journeys? This time, we've invite Limor Danai, marketing director @ Tenable to share with us her methodologies, best practices and challenges. Limor joined Tenable following the acquisition of Indegy, so we also discussed the differences between using personalization at a small startup versus a large enterprise like Tenable. https://www.youtube.com/watch?v=l1VsQL7ff4o&t=11s We've also shared some interesting statistics from our data, showing the strong correlation between number...
https://vimeo.com/508109716 How do you personalize B2B website experiences when you have over 50 different products, dozens of buyer personas and need to manage extremely long conversion cycles? This is the herculean challenge AudioCodes' marketing team is confronted. We've asked our good friend Daniel Bleichman, who heads marketing operations at AudioCodes, to share with us his approach, tech stack and methods for managing such complex buyer journey scenarios. Personalization is now regarded by digital marketers as the most effective yet most...
https://vimeo.com/496581689 Want a $250 Amazon gift card AND help turn your website into a B2B Growth machine? The digital marketing community and Trendemon are holding the first ever personalization challenge. We want to find which marketer can achieve the highest lift using personalized campaigns on their site and become the true Maze Master. Accepted participants (see basic requirements below) will receive access to Trendemon's attribution-based personalization platform for the period of the challenge and a consultation session on how to...
https://vimeo.com/480671037 Our latest release, with a completely new UI, a whole new set of powerful features to help you prove and improve content marketing ROI.
Over the past months we have been witnessing the migration of entire B2B business processes from offline to online. Field sales have transformed into inside sales and field marketing into digital. In our recent webinar, we discussed some of those transformations. We showed how Account-based marketers are finding new ways to engage target accounts online as well as leverage personalization. A major cornerstone of that transition process is the website. It's more important than you may think. Your website is...
Let’s face it: converting free clients into paying customers for B2B products can be tough. You’ve already gotten them through the door—they’ve signed up, tried your product, and maybe even liked it. But here’s the challenge: how do you convince them to take the next step and pay for it? Spoiler alert: it’s not about pushing harder. It’s about creating an experience that makes your B2B product a no-brainer for their business. In this guide, you’ll learn exactly how to...
Optimizing the B2B buyer journey can feel overwhelming. There are multiple stages, decision-makers, and touchpoints to manage. It’s no wonder many businesses struggle to align their sales and marketing efforts effectively. And here’s the thing: understanding your B2B buyer journey isn’t enough. You need a plan—a step-by-step approach that helps you engage potential customers at every stage of the buying process. That’s what this guide is all about. You’re about to learn exactly how to map the journey, address pain...
By: Halel Porat, Trendemon COO and Head of Customer Success The Sudden Death of Field Marketing The new reality of the COVID-19 pandemic has set the marketing industry on its ear in 2020. Events, shows, and field marketing are all out the window for B2B companies, replaced by ebooks, case studies, and webinars as just about everyone works from home. To overcome these new challenges, marketing teams are rethinking their strategies, and most shift to focusing on their own media....
Written By - Zach Watson Content strategy has a keyword problem. Just ask any writer where they get their ideas from. They’ll all respond with keyword research. I’m not saying that’s a bad thing in itself. Content strategy must be data-driven. But relying solely on data from Ahrefs, Moz, or some other keyword tool is like only listening to music on Billboard's Top 100. Sure, there’s good stuff on that list, but you’re also missing out on tons of important...
If you’re wondering how to grow a startup company, you’re in the right place. Building a startup is a rewarding journey, but it requires strategic planning, continuous learning, and resilience. For a successful startup, growth isn’t just about reaching new customers quickly—it’s about building a solid foundation to support long-term expansion. In this guide, we’ll walk through essential strategies for scaling your startup, offering practical insights to help you grow efficiently and effectively. 1. Achieving Product-Market Fit In the early...
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