See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
Over the past months we have been witnessing the migration of entire B2B business processes from offline to online. Field sales have transformed into inside sales and field marketing into digital. In our recent webinar, we discussed some of those transformations. We showed how Account-based marketers are finding new ways to engage target accounts online as well as leverage personalization. A major cornerstone of that transition process is the website. It's more important than you may think. Your website is...
Let’s face it: converting free clients into paying customers for B2B products can be tough. You’ve already gotten them through the door—they’ve signed up, tried your product, and maybe even liked it. But here’s the challenge: how do you convince them to take the next step and pay for it? Spoiler alert: it’s not about pushing harder. It’s about creating an experience that makes your B2B product a no-brainer for their business. In this guide, you’ll learn exactly how to...
Optimizing the B2B buyer journey can feel overwhelming. There are multiple stages, decision-makers, and touchpoints to manage. It’s no wonder many businesses struggle to align their sales and marketing efforts effectively. And here’s the thing: understanding your B2B buyer journey isn’t enough. You need a plan—a step-by-step approach that helps you engage potential customers at every stage of the buying process. That’s what this guide is all about. You’re about to learn exactly how to map the journey, address pain...
By: Halel Porat, Trendemon COO and Head of Customer Success The Sudden Death of Field Marketing The new reality of the COVID-19 pandemic has set the marketing industry on its ear in 2020. Events, shows, and field marketing are all out the window for B2B companies, replaced by ebooks, case studies, and webinars as just about everyone works from home. To overcome these new challenges, marketing teams are rethinking their strategies, and most shift to focusing on their own media....
Written By - Zach Watson Content strategy has a keyword problem. Just ask any writer where they get their ideas from. They’ll all respond with keyword research. I’m not saying that’s a bad thing in itself. Content strategy must be data-driven. But relying solely on data from Ahrefs, Moz, or some other keyword tool is like only listening to music on Billboard's Top 100. Sure, there’s good stuff on that list, but you’re also missing out on tons of important...
If you’re wondering how to grow a startup company, you’re in the right place. Building a startup is a rewarding journey, but it requires strategic planning, continuous learning, and resilience. For a successful startup, growth isn’t just about reaching new customers quickly—it’s about building a solid foundation to support long-term expansion. In this guide, we’ll walk through essential strategies for scaling your startup, offering practical insights to help you grow efficiently and effectively. 1. Achieving Product-Market Fit In the early...
How is ABM helping marketers adapt to the coronavirus era? As with many transitions (like work from home), Covid-19 has accelerated many organizational transformations. One of those transitions is the shift to ABM. This is in part due to the growing focus many companies now give to their existing customers and pipeline. Even before coronavirus, over 45% of marketers report achieving more than double the ROI from ABM. So, we wanted to break down ABM into 5 specific stages companies...
We’re proud to share our most extensive product release to date, with new powerful Account Based Marketing capabilities that will supercharge your marketing performance: Turn anonymous traffic to identified visits from enterprises and see from which specific campaigns your key accounts are coming from: Why is this important? This will help you find out whether your marketing campaigns are effective at bringing in relevant visitors. Improve your ROI by focusing on those channels that actually yield the most relevant and engaged enterprise...
While in many countries the physical streets are becoming deserted, the information highways are overwhelmed. As more and more of the world is keeping indoors, online activity, as the main connection with the outside world, is reaching unprecedented heights. Verizon reports more than 20% week over week increase in web traffic volumes (source). How is this affecting B2B marketers, as well as digital and content marketing in general? WFH in changing how we create as well as consume content In...
March 10, 2020 - It seems that everywhere you look these days, there is only one topic dominating the conversion - Coronavirus. As we try to glance beyond the panicked hysteria dominating the news cycles, we wanted to take a closer, data-driven look at online browsing and shopping behavior which may tell another part of the Covid-19 story. More specifically, since we work with content marketing teams in APAC as well as the US, we wanted to see how consumer...
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