See how Trendemon can increase conversion of anonymous target visitors to pipeline opportunities without requiring developers, designers or data scientists.
Here’s the truth: conversion web design isn’t just about making your website look good—it’s about turning visitors into customers. A well-designed site creates a seamless experience that guides users toward taking action, whether that’s signing up for a free trial or making a purchase. Why does this matter? Because your website is often the first impression of your business. A strong web design can increase trust, boost engagement, and most importantly, increase conversions. Ultimately, the bottom line is simple: investing...
Being a content marketer can be hard. You need to constantly be feeding the beast with new content and after a while, it can get difficult to always come up with fresh ideas. We get that. That’s why we wrote this new whitepaper. We set out to understand what made popular content successful at each stage of the marketing funnel so that we could give you tips and tricks to use when creating your own content.] One of TrenDemon’s capabilities is the...
Last week, I had the pleasure of presenting at Content Marketing Conference in Boston. While I really enjoyed sharing some new concepts and ideas with the attendees, I enjoyed the sessions even more. One of the unique things about this conference is that the keynotes are all about the intersection of content marketing and comedy, which makes for a pretty entertaining 3 days. I came back armed with some great insights. Here are just a few of them: 1) When in doubt,...
Earned Media Value (EMV) is a critical metric in modern marketing. It represents the estimated value of media coverage or customer-driven content that your brand receives without directly paying for it. Think of social media mentions, shares, online reviews, and articles written about your brand—this is the power of earned media. Why does it matter? Unlike paid campaigns, earned media value provides a measure of how effective your marketing efforts are in generating organic buzz and increased brand awareness. By...
When a new customer starts using our product, I always ask them the same question: "What is your main pain point? What insights are you hoping to discover? Many of them answer that they would like to know what the typical journey is for all the users that convert. In the beginning, this made sense to me: Of course, there is the best route to the office, and so people should take it. But as I dug in the data, looking for that...
Outbrain is a native advertising platform that helps advertisers get their content discovered through recommendation units on publishers’ websites. More than 35,000 websites carry Outbrain's promoted articles, while the company delivers more than 275 billion recommendations and one billion users each month. Our partnership with Outbrain started a little over a year ago with a small test on a single client. Since then we've expanded our partnership significantly. It's been incredibly exciting to see how our insights really make an impact and...
We understand how important it is for our customers to see the impact of their sources and campaigns on their business goals so that they're able to evaluate the effectiveness of their ad spend and invest in sources that work the best. To make that process easier, we've updated our “Insight Sources” report to show you the true impact of your referrals and campaigns. The amount of traffic, sessions, and conversions from each source. Sources that are driving the highest amount of readers Regardless of...
I just flew in from Las Vegas and boy are my arms tired! We spent last week at CMI's Intelligent Content Conference, where we got to speak to content marketers about the future of content marketing measurement. You can find our deck here. But beyond that, we had the opportunity to learn from other ICC speakers. In a conference that is known for being tech-heavy, there was a huge emphasis on the people on the other side of the technology. In his...
It started with a small idea. "Let's survey B2B Marketers to see what they're doing with their content right now." We see 1000s of data points around Content Marketing every day. What's missing is the marketers themselves. What do they care about? How are they tackling their challenges? So out the survey went. Over 500 marketers completed it over the course of a month. Then it was time to crunch the numbers. What we discovered was that combining our own data...
Let’s face it: B2B marketing isn’t getting any easier. The competition is fierce, the sales cycle is long, and buyers are more informed than ever. But here’s the thing: with the right strategies, you can still crush it in the B2B sales process. Whether you’re looking to land more leads, shorten your sales pipeline, or figure out how to improve B2B sales, the key is taking a smarter, more focused approach. In this guide, I’m going to show you exactly...
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